Marketing Analytics Lead — Data-Driven Growth

Recruitment; Greater London; On-site; GBP 58,000 - 78,000; Full time

Job summary

Recruitment is seeking a Senior Marketing Analyst within the Business Intelligence team to deliver insight into marketing performance across the full marketing mix and the global digital brands we work with. You will apply your deep expertise in digital marketing analytics and quantitative methods to ensure our business decisions are data driven and that managers can consume insights aligned to KPIs.

You will lead the development of our digital analytics capability, set best practices, mentor

Qualifications

• Analytical mindset and ability to solve complex business problems with data.
• Experience in marketing analytics with cross-channel or full-funnel scope.
• Proven ability to influence senior stakeholders and communicate findings.
• Strong understanding of marketing measurement methodologies.
• Hybrid business/technical profile with BI/data warehousing knowledge.
• Proficiency in SQL and data visualization tools (Tableau).
• Excellent communication and data storytelling abilities.
• Experience mentoring junior analysts and raising team capability.

Responsibilities

• Identify trends and optimization opportunities from ad platforms and analytics tools.
• Set best practices and QA standards within the BI team.
• Translate complex analyses into clear commercial narratives for stakeholders.
• Mentor junior analysts and enhance data storytelling across the team.
• Collaborate with paid media and marketing to refine strategy.
• Contribute to audience analysis, segmentation, and attribution modeling.
• Assist in tracking setup, goals, and custom reporting to ensure data accuracy.
• Monitor industry trends and evaluate new analytics tools and data sources.

Skills

SQL

Tableau

Python

R

Stakeholder management

Data storytelling

Education

Degree in Business Analytics or Technology, Computer Science, Math, Statistics

Tools

Tableau

R

Python

Job description

Recruitment is seeking a Senior Marketing Analyst within the Business Intelligence team to deliver insight into marketing performance across the full marketing mix and the global digital brands we work with. You will apply your deep expertise in digital marketing analytics and quantitative methods to ensure our business decisions are data driven and that managers can consume insights aligned to KPIs.

You will lead the development of our digital analytics capability, set best practices, mentor