Senior Data Insights Strategist - Marketing Analytics

Map; Greater London; On-site; GBP 65,000 - 95,000; Full time

Job summary

WPP Enterprise Solutions in London is seeking a Senior Data Insights Consultant to transform data into growth. You will design data solutions and integrations for campaign platforms, collaborating with analysts, data scientists and engineers to deliver actionable insights and data-driven marketing strategies.

You will leverage SQL, databases, ETL, Power BI/Tableau, and Google Analytics to answer business questions, guide data modeling, and support client decisions.

Qualifications

• A minimum of 3-5 years of experience in a senior consultant/business liaison role related to data, BI, analytics or reporting solutions.
• Hands-on experience working with SQL, databases, ETL and reporting.
• Experience with report and dashboard development in Power BI/Tableau or similar tools.
• Experience with database and data model design for business intelligence and analytics solutions is an advantage but not a requirement.
• Experience with Google Insights/Google Analytics is an advantage.
• Great communication skills in English.

Responsibilities

• Identifying and designing value-adding insights solutions, leveraging data to optimize communication strategies
• Interpreting business requests and clarifying data requirements
• Assisting and advising on data models and scoping of new projects
• Providing answers and insights to business-related questions via automated reporting solutions as well as ad-hoc data analyses
• Collaborating with highly skilled specialists including Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Operation experts to service our clients coherently
• Promoting a data-driven agenda in a digital marketing context.

Skills

SQL

Databases

ETL

Reporting

English communication

Tools

Power BI

Tableau

Google Analytics

Job description

WPP Enterprise Solutions in London is seeking a Senior Data Insights Consultant to transform data into growth. You will design data solutions and integrations for campaign platforms, collaborating with analysts, data scientists and engineers to deliver actionable insights and data-driven marketing strategies.

You will leverage SQL, databases, ETL, Power BI/Tableau, and Google Analytics to answer business questions, guide data modeling, and support client decisions.