Remote Marketing Analytics Lead

Workiva Inc.; United Kingdom; Remote; GBP 90,000 - 120,000; Full time

Job summary

Workiva Lead of Marketing Analytics is a remote UK role focusing on statistical modeling and analysis of structured and unstructured data to develop metrics and dashboards. You’ll partner with technology and business teams to uncover data needs, translate insights, and support data storytelling for stakeholders.

You will maintain statistical models for ongoing analyses, build presentations, and drive data-driven decisions across marketing initiatives while collaborating with Professional

Qualifications

• Minimum 6 years of related experience with a Bachelor's degree; or 4 years with a Master’s; or a PhD with 2 years.
• Strong ability to translate data insights into business impact and recommendations.

Responsibilities

• Creates and maintains statistical models for ongoing and ad hoc review and analysis of data.
• Uses data visualization programs, tools and techniques to generate dashboards, reports and presentations.
• Partners with development and data management to identify and capture data from internal and external sources.
• Works with technology org and business end-users to understand data and analysis needs and develop technical requirements.

Skills

Statistical modeling

Data analysis

Data visualization

Data storytelling

Education

Bachelor’s degree

Master’s degree

PhD

Job description

Workiva Lead of Marketing Analytics is a remote UK role focusing on statistical modeling and analysis of structured and unstructured data to develop metrics and dashboards. You’ll partner with technology and business teams to uncover data needs, translate insights, and support data storytelling for stakeholders.

You will maintain statistical models for ongoing analyses, build presentations, and drive data-driven decisions across marketing initiatives while collaborating with Professional