Senior Marketing Analytics Lead AI-Powered Growth Insights

Ripple; London Colney; Ibrido; GBP 70.000 - 110.000; Tempo pieno

Vantaggi offerti da questo lavoro

Learning budget

Wellness reimbursement

Generous vacation policy

Parental leave

Catered lunches

Equity

Bonuses

Descrizione del lavoro

Ripple is seeking a Senior Marketing Analytics Manager to join our Marketing Operations team. You will own analytics across growth marketing, build dashboards, and deliver insights that shape investment decisions and drive pipeline and revenue growth.

You will partner with Growth Marketing, Finance, and RevOps to ensure data accuracy, accessibility, and actionable insights, while leveraging AI to automate workflows and scale measurement.

Competenze

• 5+ years of experience in marketing analytics, growth analytics, or a related field.
• Deep expertise in growth marketing measurement methodologies across the funnel.
• Hands-on experience with Salesforce CRM and marketing data pipelines.
• Familiarity with AI and machine learning concepts as applied to marketing analytics, such as predictive modelling, anomaly detection, or automated insights.
• Strong proficiency in data visualization tools (e.g., Tableau, Looker, or similar).
• Experience with attribution modeling, media mix modeling, and/or incrementality testing.
• Proficiency in SQL; experience with Python or R is a plus.
• Proven track record in leading forecasting and budget analysis in partnership with Finance and Revenue Operations.
• Excellent communication skills with the ability to present complex data clearly to both technical and executive audiences.
• Strong cross-functional collaboration skills — you're as comfortable in a strategy meeting as you are in a data model.

Mansioni

• Own analytics and end-to-end measurement across all growth marketing functions, ensuring consistent and actionable reporting from spend to revenue.
• Lead the visualization and reporting infrastructure across growth marketing, translating complex data into clear, compelling dashboards and narratives for stakeholders at all levels.
• Lead pipeline attribution, ROI, CAC, LTV, and Ad spend distribution analyses to inform investment decisions, and partner with Growth Marketing, Finance, and RevOps on spend pacing and forecasting.
• Evolve attribution modeling and performance measurement frameworks, using AI and machine learning to improve accuracy and scalability.
• Apply AI-powered tools and predictive modeling to surface proactive insights, identify trends, and support faster, more confident decision-making across the marketing team.
• Empower experimentation programs with thorough data-driven insights, including A/B testing and lift analyses.
• Partner with the RevOps, Business Intelligence and Marketing Operations teams to use Salesforce, Tableau, MCI and other platforms, to build reporting that connect spend to pipeline and revenue.
• Identify opportunities to automate reporting and analytics workflows using AI to increase efficiency and reduce manual effort.
• Ensure data quality and integrity across CRM and marketing systems.

Conoscenze

SQL

Data visualization

Cross-functional collaboration

Communication

Forecasting

Attribution modeling

Stakeholder management

Python

R

Data-driven decision-making

Strumenti

Salesforce

Tableau

Looker

Python

R

Descrizione del lavoro

Ripple is seeking a Senior Marketing Analytics Manager to join our Marketing Operations team. You will own analytics across growth marketing, build dashboards, and deliver insights that shape investment decisions and drive pipeline and revenue growth.

You will partner with Growth Marketing, Finance, and RevOps to ensure data accuracy, accessibility, and actionable insights, while leveraging AI to automate workflows and scale measurement.