Store Manager

Aurélien; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A luxury fashion brand is seeking an accomplished Store Manager to lead their new flagship in London. The successful candidate will be responsible for creating an inspiring environment and driving sales through exceptional client relationship management. Ideal candidates will have at least 5 years in luxury retail management and a deep understanding of clienteling. This position offers a competitive salary, an annual performance bonus, and attractive employee discounts.

Benefits

Competitive salary and annual performance bonus

Employee discount on all products

Opportunity to lead a London flagship

Qualifications

• Minimum 5 years of experience in luxury retail with management responsibility.
• Proven ability to lead and develop teams.
• Fluency in English; Arabic or Mandarin is a plus.

Responsibilities

• Recruit and train a high-performing team aligned with company values.
• Foster relationships with key clients and VIPs.
• Drive sales and profitability through KPI management.
• Oversee all aspects of store operations including stock control.
• Encourage team to build meaningful client portfolios.
• Organise in-store events and partnerships.

Skills

Leadership

Client Relationship Building

Sales Management

Communication

Team Development

Job description

About Aurélien

Aurélien definesSmart Luxury— a philosophy rooted in Mediterranean ease, artisanal craftsmanship, and timeless sophistication. Each collection embodies refinement through simplicity, crafted from the finest natural materials and produced by skilled artisans in Italy and beyond.

After establishing our flagship in Amsterdam and pop-ups across Europe, Aurélien will open its London flagship in early 2026. We are seeking an accomplished Store Manager to lead this opening — bringing the Maison’s spirit of excellence to life in Knightsbridge.

The Role

As Store Manager, you are the ambassador of the Maison and guardian of its values. You lead with purpose and clarity — combining commercial expertise with emotional intelligence. Your mission is to create a refined environment that inspires both clients and team members.

Responsibilities

• Leadership & Team Development

  Recruit, train, and motivate a high-performing team aligned with Aurélien’s values. Conduct regular coaching to enhance clienteling, styling, and service excellence.

• Client Experience & Relationship Building

  Foster deep, lasting relationships with key clients and VIPs. Set the tone for personalised, story-driven service in every interaction.

• Business Performance

  Drive sales and profitability through strategic KPI management and data insight. Analyse performance trends and share regular reports with HQ.

• Operational Management

  Oversee all aspects of store operations: stock control, deliveries and compliance. Maintain pristine visual standards in line with Aurélien’s understated aesthetic.

• CRM & Client Portfolio Management

  Oversee CRM strategy and encourage your team to build meaningful client portfolios. Personally maintain and grow your own network of loyal clients.

• Event & Community Engagement

  Organise in-store events, private appointments, and local partnerships that elevate brand visibility and client loyalty.

Profile

• Minimum 5 years of experience in luxury retail, including management responsibility

• Proven track record in leading, motivating, and developing teams

• Existing portfolio of loyal clientsis a strong advantage

• Deep understanding of clienteling and personalised service

• Fluent in English;Arabic or Mandarinis a plus

• Confident, polished, and emotionally intelligent communicator

• Passion for refined aesthetics, craftsmanship, and timeless design

If you have slightly less experience but a strong motivation and leadership drive, we welcome a motivation letter explaining why you would be an ideal fit for this role.

What We Offer

• Competitive salary and annual performance bonus

• Attractive employee discount on all Aurélien products

• Opportunity to lead the London flagship of a fast-growing luxury maison

• Inspiring environment that celebrates craftsmanship, curiosity, and excellence

Applications can be sent to [e-mail]