Store Manager

Aurélien; City of Westminster; On-site; GBP 45,000 - 65,000; Full time

Job summary

A luxury fashion brand seeks a Store Manager for its upcoming London flagship. As an ambassador for the brand, you will lead the team, drive sales, and create an exceptional client experience. A successful candidate will have at least 5 years of luxury retail experience, a track record of effective team leadership, and a passion for craftsmanship and design. This role offers a competitive salary, performance bonus, and the opportunity to shape a key store within a growing luxury maison.

Benefits

Competitive salary

Annual performance bonus

Employee discount on products

Opportunity to lead flagship store

Qualifications

• Minimum 5 years of experience in luxury retail with management responsibility.
• Proven track record in leading and developing teams.
• Fluency in English, additional languages are a plus.

Responsibilities

• Recruit, train, and motivate your team aligned with the brand values.
• Foster relationships with key clients, providing personalized service.
• Drive sales by analyzing performance trends and managing KPIs.

Skills

Leadership

Clienteling

Emotional Intelligence

Job description

Job Details

About Aurélien

Aurélien definesSmart Luxury— a philosophy rooted in Mediterranean ease, artisanal craftsmanship, and timeless sophistication.

Each collection embodies refinement through simplicity, crafted from the finest natural materials and produced by skilled artisans in Italy and beyond.

After establishing our flagship in Amsterdam and pop-ups across Europe, Aurélien will open its London flagship early 2026.

The Role

As Store Manager, you are the ambassador of the Maison and guardian of its values. You lead with purpose and clarity — combining commercial expertise with emotional intelligence.

Your mission is to create a refined environment that inspires both clients and team members.

Responsibilities

Leadership & Team Development

Recruit, train, and motivate a high-performing team aligned with Aurélien’s values.

Conduct regular coaching to enhance clienteling, styling, and service excellence.

Client Experience & Relationship Building

Foster deep, lasting relationships with key clients and VIPs.

Set the tone for personalised, story-driven service in every interaction.

Business Performance

Drive sales and profitability through strategic KPI management and data insight.

Analyse performance trends and share regular reports with HQ.

Operational Management

Oversee all aspects of store operations : stock control, deliveries and compliance.

Maintain pristine visual standards in line with Aurélien’s understated aesthetic.

CRM & Client Portfolio Management

Oversee CRM strategy and encourage your team to build meaningful client portfolios.

Personally maintain and grow your own network of loyal clients.

Event & Community Engagement

Organise in-store events, private appointments, and local partnerships that elevate brand visibility and client loyalty.

Profile

Minimum 5 years of experience in luxury retail, including management responsibility

Proven track record in leading, motivating, and developing teams

Existing portfolio of loyal clients is a strong advantage

Deep understanding of clienteling and personalised service

Fluent in English; Arabic or Mandarin is a plus

Confident, polished, and emotionally intelligent communicator

Passion for refined aesthetics, craftsmanship, and timeless design

If you have slightly less experience but a strong motivation and leadership drive, we welcome a motivation letter explaining why you would be an ideal fit for this role.

What We Offer

Competitive salary and annual performance bonus

Attractive employee discount on all Aurélien products

Opportunity to lead the London flagship of a fast-growing luxury maison

Inspiring environment that celebrates craftsmanship, curiosity, and excellence

Applications can be sent to