Social Media & Publishing Executive

Tesco; Welwyn Garden City; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading UK retailer is seeking a talented individual to lead social media strategies across paid and organic channels. Responsibilities include managing campaigns and collaborating with internal teams and influencers to deliver engaging content that resonates with customers. Ideal candidates will have a strong background in content marketing, experience in social listening, and understanding of retail customer behavior. This role offers a comprehensive benefits package, including an annual bonus scheme and generous leave policies.

Benefits

Annual bonus scheme of up to 10%

25 days holiday plus personal day

26 weeks maternity and adoption leave with full pay

Free 24/7 virtual GP service

Qualifications

• Strong background in content marketing, especially across social media and influencer marketing.
• Experience in social listening, reporting, and trend analysis.
• Understanding of retail customer behaviour and how it evolves.

Responsibilities

• Manage the planning and execution of social media content.
• Conduct community management for all content.
• Schedule posts across multiple social platforms.
• Assess customer behaviour to inform content strategy.
• Provide analysis and insights to optimize social media performance.

Skills

Content marketing across social media

Social listening

Trend analysis

KPI and performance measurement

Retail customer behaviour understanding

Job description

About the role

This role offers an exciting opportunity to join an innovative, fast-paced team shaping how Tesco connects with millions of customers.

You’ll lead the creation and delivery of world-class social media strategies across paid and organic channels, influencer partnerships, and digital activations that bring Tesco’s marketing campaigns to life. From proactive and reactive content to tapping into cultural trends, you’ll ensure Tesco stays relevant and engaging across all platforms.

The role requires strong stakeholder management and collaboration, working cross-functionally with internal teams, influencer talent, multiple agencies, and affiliate partners. You’ll be hands‑on across all major social platforms, driving impactful campaigns and always‑on content.

As this position is heavily focused on food content, a passion for high‑quality production and creative storytelling is highly desirable.

You will be responsible for

• Manage the planning, briefing, development, production & execution of paid and organic social media content including pro‑active and reactive content
• Reactive community management on all generated & dark posted content
• Schedule and/or deploy social media posts across all platforms: Facebook, TikTok, Instagram, YouTube, Pinterest, Snapchat etc
• Setting clear measures and KPIs for activity to make sure we' re constantly improving, and to show the impact and efficiency of our activity
• Assessing customer behaviour research, insights & trends, and work with creative and media agencies to build an appropriate content plan
• Assessing organic and paid media plans and recommendations in line with brief objectives and platform opportunities
• Providing ongoing analysis, key insights and recommendations to optimise the performance of social media and streamline ways of working
• Working with other departments and peers around key campaigns to make sure our messages are consistent across multiple channels and relevant to the wider business & customer needs
• Continuously updating the team on planned activities, results, competitor activity and test & learn opportunities.
• Building strong relationship with our agency partners, social media platforms and Influencers, managing the day‑to‑day relationship with our creative and media agencies
• Following our Business Code of Conduct and always acting with integrity and due diligence

You will need

• Strong background in content marketing, especially across social media and influencer marketing
• Experience in social listening, reporting, and trend analysis
• Understanding of retail customer behaviour and how it evolves
• Up‑to‑date knowledge of social media trends and platform developments
• Ability to critically review creative content and tailor it for maximum impact
• Experience with KPIs, analytics, and performance measurement

What’s in it for you

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

• Annual bonus scheme of up to 10% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About us

Tesco has become a market leader by doing the little things that really matter for our customers and colleagues.

It’s part of what makes Tesco such a great place to work, and we’re proud to have been accredited as one of Britain’s Top Employers again this year.

We're the UK's number one retailer and we pride ourselves on offering a great shopping experience. We are passionate about our food, merchandise and services and will always try to get things right for our customers.

But did you know we also offer great job opportunities? With stores, distribution centres and offices across the UK, and a vast variety of roles, we are always looking for people who have a hunger to work with customers and colleagues across our exciting business.

We believe in treating each other with respect and giving everyone an equal opportunity to get on. It's our people that make the difference every day - helping us make a difference for our customers

Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details before your agreed start date.

For more information about us please visit www.tescoplc.com