Social Media Manager

Jigsaw; Greater London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading fashion brand in London is seeking a Social Media Manager to enhance their presence across social platforms. The role involves creating strategies to build community, engaging with audiences, and collaborating with internal teams. Candidates should have extensive experience in social media management within the fashion industry and a strong understanding of digital trends. Benefits include generous holiday leave and staff discounts.

Benefits

25 days holidays + 1 day birthday leave

Staff discount schemes up to 50%

Life Assurance

Pension

Access to Unum Help@Hand Support

Qualifications

• 3+ years of experience managing social media accounts for fashion or lifestyle brands.
• Strong understanding of platform best practices.
• Proven track record of growing social communities.

Responsibilities

• Develop and implement social media strategy across key platforms.
• Create and curate engaging content that reflects brand values.
• Engage with audience and respond to interactions promptly.
• Track performance using analytics tools to inform strategy.

Skills

Social media management

Content creation

Community engagement

Analytical skills

Trend awareness

Tools

Instagram Insights

TikTok Analytics

Meta Business Suite

Job description

Overview

By adopting the values of Style & Truth across the whole business – from recruitment to product – we safeguard the long-term health of the brand, and we create more than just fashion.

Founded in 1970, Jigsaw was the first premium fashion brand on the high street. Since then, the company has expanded worldwide to work with the finest mills, cutting edge photographers, up-and-coming models, and renowned architects. But the search for the best in the industry never stops. As our journey continues, we\'re looking for passionate and talented people to learn about Style & Truth: a set of values that sets us apart from the rest of the high street, a belief that everyone should feel empowered to embrace their own style, be true to themselves, and not slavishly follow the fashion world. This means putting style before trends and truth before hype.

We’re looking for a trend-savvy, brand-focused Social Media Manager to lead and grow our social media presence across all key platforms.

As a key voice of our brand, you’ll be responsible for creating and executing a strategy that builds community, drives engagement, and supports our growth across organic and paid channels.

You’ll work closely with creative, marketing, e-commerce, and PR teams to ensure our social content reflects the brand’s tone of voice, visual identity, and seasonal messaging — with a strong focus on fashion trends, storytelling, and digital culture.

Key Responsibilities

• Social Strategy & Planning

• Develop and implement a platform-specific strategy across Instagram, TikTok, Facebook, Pinterest, and LinkedIn.
• Own and manage the social media calendar, ensuring alignment with campaign launches, product drops, retail events, and key brand moments.
• Stay on top of fashion, cultural, and digital trends to proactively shape content direction.

• Content Creation & Curation

• Create and curate compelling content that showcases product, brand values, behind-the-scenes moments, and community.
• Collaborate with the in-house creative team, stylists, and content creators to brief, plan, and produce visual assets (including Reels, Stories, and TikToks).
• Write sharp, on-brand copy for captions, posts, and video descriptions.

• Community Management

• Engage with our audience daily — responding to comments, DMs, mentions, and tags in a timely and on-brand manner.
• Support the growth of an active and loyal fashion community through conversation and UGC/influencer reposts.
• Track and share community feedback with relevant internal teams (product, customer care, etc.).

• Influencer & PR Support

• Identify and collaborate with influencers, stylists, and creators that align with our brand.
• Work closely with PR to coordinate social support for events, press launches, and talent partnerships.
• Support the seeding process and influencer activations to amplify seasonal campaigns.

• Reporting & Optimisation

• Track performance across all platforms using tools such as Instagram Insights, TikTok Analytics, and Meta Business Suite.
• Analyse engagement, reach, and growth to inform future content planning.
• Test new formats, posting times, and strategies to optimise performance.

Requirements

• 3+ years of experience managing social media accounts for a fashion, beauty, or lifestyle brand.
• Strong understanding of platform best practices (Instagram, TikTok, Pinterest, Facebook).
• Proven track record of growing social communities and delivering high-performing content.
• Exceptional eye for visual storytelling and a deep interest in fashion and style.
• Familiarity with scheduling and analytics tools
• Confident using analytics tools to evaluate performance and inform content strategy.
• Experience working in a fast-paced, trend-driven environment with multiple collections or seasonal campaigns.

Benefits

• 25 days holidays + 1 day birthday leave
• Fantastic Staff discount schemes – up to 50% (and 70% on 5 items per season)
• Life Assurance
• Pension
• Access to Unum Help@Hand Support – Jigsaw’s wellbeing and benefits provider, for a whole host of resources, support and discounts

We are committed to equality of opportunity for all staff and applications are encouraged from individuals regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marriage and civil partnerships or pregnancy and maternity.