Social Media Manager

Control Risks; Cardiff; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A global risk management firm is seeking a Social Media Manager in Cardiff to develop and implement a robust global social media strategy. The ideal candidate will have experience in B2B environments, proficiency in social media tools like LinkedIn, and a strong analytical mindset. Responsibilities include managing content, tracking campaigns, and optimizing engagement across various platforms. This role supports hybrid working arrangements.

Benefits

Competitively positioned compensation package

Discretionary global bonus scheme

Hybrid working arrangements

Commitment to diversity and equal opportunities

Qualifications

• Proven experience in B2B social media campaigns.
• Strong proficiency with LinkedIn and analytics tools.
• Understanding of social media platform demographics.

Responsibilities

• Create and manage social media posts aligned with campaigns.
• Track and analyze social media campaigns for ROI.
• Develop video content strategies for platforms like YouTube and TikTok.

Skills

Social media management

Analytical skills

Communication skills

Design and content creation

Campaign tracking

Tools

LinkedIn tools

Social media management platforms

UTM parameters

Job description

We are seeking a creative and strategic Social Media Manager with international experience who will work closely with senior marketing leadership to develop and implement our global social media strategy. This role is pivotal in ensuring that our social media presence aligns with our brand identity and business objectives. You will be responsible for creating, managing and scheduling posts and driving engagement to build meaningful connections with our audience in the context of overall company strategy.

Requirements

What You’ll Do

Content Scheduling and Management

• Plan, create, and schedule social media posts, ensuring alignment with marketing campaigns, brand and tone of voice.
• Maintain consistency across all platforms, tailoring content to resonate with specific audiences.

Platform Strategy

• Manage how each platform supports different aspects of the brand and its audience.
• Help develop and execute a social media strategy that aligns with the firm’s business priorities and goals.
• Implement policy and guidelines in collaboration with the marketing team to ensure effective participation in social media efforts firm wide.

Campaign Tracking and Optimisation

• Monitor and track social media campaigns to measure ROI and identify opportunities for optimisation.
• Use data insights to refine content strategy and maximize engagement and conversion rates.
• Help develop and run social listening.

Who You Are

• Proven experience running multiple simultaneous campaigns in an international B2B environment.
• Strong proficiency with LinkedIn native tools and social media management platforms. Solid understanding of UTM parameters, A / B testing methodologies, ROI metrics as well as vanity metrics.
• Strong understanding of the relative strengths and demographics of all key social media platforms, to optimise our reach and potential in accordance with marketing priorities.
• Experience of developing presence and reach on Youtube, TikTok, X and Instagram. Sophisticated understanding of the evolving role of video in B2B social media.
• Analytical mindset with the ability to track, analyse, and interpret campaign performance data.
• Excellent communication and organizational skills.
• A deep understanding of brand alignment and business objectives.
• Knowledge of emerging social media trends and tools.

Benefits

What We Ofer

• Control Risks offers a competitively positioned compensation and benefits package that is transparent and summarised in the full job offer.
• We operate a discretionary global bonus scheme that incentivises, and rewards individuals based on company and individual performance.
• Control Risks supports hybrid working arrangements, wherever possible, that emphasise the value of in-person time together - in the office and with our clients - while continuing to support flexible and remote working.
• As an equal opportunities employer, we encourage suitably qualified applicants from a wide range of backgrounds to apply and join us and are fully committed to equal treatment, free from discrimination, of all candidates throughout our recruitment process

Control Risks is committed to a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status”

If you require any reasonable adjustments to be made in order to participate fully in the interview process, please let us know and we will be happy to accommodate your needs.