Social Media & Content Executive

FITJEANS; United Kingdom; On-site; GBP 25,000 - 35,000; Full time

Job summary

An innovative fashion brand in the United Kingdom is seeking a social-native creator to enhance its social media presence across platforms like Instagram and TikTok. This role encompasses community engagement, content creation, and influencer collaboration, aiming to foster an active online community. Ideal candidates will have 1-2 years of experience in the fashion or fitness sectors, strong editing skills, and a knack for building relationships with followers and influencers alike. The position is geared towards someone proactive and detail-oriented.

Qualifications

• 1-2 years of experience in social media or content creation in fashion or fitness.
• Ability to edit content effectively using relevant tools.
• Proactive and creative mindset with strong community-building skills.

Responsibilities

• Manage daily posting and scheduling on social media platforms.
• Develop content calendars aligned with product launches.
• Track engagement metrics and provide insights for improvement.

Skills

Social media management

Content creation

Community engagement

Influencer collaboration

Editing skills

Tools

CapCut

Canva

Job description

We are looking for a social-native creator who can take ownership of our social media presence across Instagram, TikTok, Snapchat, and our broadcast channels. You will build a highly engaged community, shape the voice of the brand online, and play a key role in growing our organic reach. You will work closely with our Head of Brand to bring our vision to life across all channels.

A large part of our content comes from influencers and creators; your role is to brief them properly, select the right content, and elevate it; while also contributing your own ideas and producing original content with the team.

Channel Vision and Planning

• Work with Head of Brand to build a unified vision for all social channels that aligns with the Brand’s overall strategy.
• Shape content calendars that align with product launches, campaigns, and seasonal moments.
• Propose new formats and content pillars to support long-term brand building.
• Help define the overall direction for organic social in each key market.

Content Creation and Editing

• Edit and transform influencer-created content into strong, high-performing TikToks and Reels.
• Bring your own creative ideas for product moments, storytelling, BTS, try‑ons, and launches.
• Film in‑house content and attend shoots or events when needed.
• Write caption copy and ensure every piece of content matches Fitjeans' visual identity and tone.

Social Media Management and Community Building

• Manage all daily posting and scheduling across Instagram, TikTok, and potentially other channels such as Pinterest, Youtube, Reddit, etc.
• Build and nurture a strong community through comments, DMs, replies, reshares, and conversations.
• Grow and manage our Instagram Broadcast Channel, ensuring it stays active, exciting, and valuable for the audience.
• Identify community opportunities, recurring formats, and ways to make followers feel closer to the brand.
• Keep a consistent pulse on platform culture and leverage trends to create content that drives reach and engagement.

Influencer Briefing and Content Direction

• Collaborate with the Influencer team to create clear, aesthetic briefs for influencers and creators.
• Ensure they understand our positioning, styling, and brand identity.
• Select the best incoming content, request improvements when needed, and elevate raw UGC into polished assets.
• Collaborate with creators on ideas, product highlights, and storytelling angles.

Light Reporting

• Track engagement, reach, and growth weekly.
• Identify what types of content drive the strongest community response.
• Provide insights to improve future creative decisions.

You are perfect for this if

• You have 1‑2 plus years of experience in social media or content creation within a fashion or fitness ecommerce brand.
• You are a creator at heart and understand what makes TikTok and Instagram content perform.
• You know how to build an engaged community, not just post into a feed.
• You have strong editing skills with experience using social editing tools such as CapCut and Canva and have a strong eye for detail.
• You are proactive, ideas‑driven, and love bringing new concepts to the table.
• You enjoy working with influencers and shaping their content to fit the brand.
• You are social‑native and understand the language, humor, and trends of the platforms.

What success looks like

• A visibly more engaged social community that interacts daily.
• Strong growth in our Instagram Broadcast Channel participation.
• A consistent flow of high‑quality content across channels.
• Better storytelling and more personality in our organic social.
• Better influencer output thanks to strong briefing and direction.
• A clear channel vision that guides long‑term growth and engagement.