Shopper Marketing Executive

Michael Page (UK); England; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

An FMCG company in the UK is seeking an Interim Shopper Marketing Executive to spearhead marketing campaigns focused on shopper insights. The ideal candidate will have experience in FMCG, possess strong analytical and collaboration skills, and be proficient in marketing tools. This role involves working closely with internal teams and external agencies to maximize brand visibility and ensure effective campaign management. The position offers hybrid working arrangements of three days from home and two days in the office.

Qualifications

• Previous experience in the FMCG industry or similar fast-paced environment.
• Knowledge of shopper marketing and consumer behaviour principles.
• Strong analytical skills to evaluate campaign performance.

Responsibilities

• Collaborate with internal teams to create and execute shopper marketing campaigns.
• Analyse market trends and consumer behaviours to inform strategy.
• Coordinate with external agencies to ensure the delivery of marketing materials.
• Monitor and report on campaign performance and effectiveness.
• Manage budgets and ensure campaigns are delivered within financial constraints.
• Develop strong relationships with retail partners to maximise brand visibility.

Skills

Analytical skills

Collaboration abilities

Communication skills

Attention to detail

Proficiency in marketing tools

Job description

• Leading FMCG business; supporting with interim shopper analysis and execution.
• Hybrid Working: 2 days in the office and 3 days from home.

About Our Client

This is an exciting opportunity to join a well‑established organisation within the FMCG industry. The company is a medium‑size business that prides itself on delivering exceptional products and innovative marketing solutions.

Job Description

The Interim Shopper Marketing Executive will be responsible for...

• Collaborate with internal teams to create and execute shopper marketing campaigns.
• Analyse market trends and consumer behaviours to inform strategy.
• Coordinate with external agencies to ensure the delivery of marketing materials.
• Monitor and report on campaign performance and effectiveness.
• Manage budgets and ensure campaigns are delivered within financial constraints.
• Develop strong relationships with retail partners to maximise brand visibility.
• Support the wider marketing and agency team with ad‑hoc tasks as required.
• Ensure all marketing activities align with brand guidelines and objectives.

The Successful Applicant

The Interim Shopper Marketing Executive should have....

• Previous experience in the FMCG industry or a similar fast‑paced environment.
• Knowledge of shopper marketing and consumer behaviour principles.
• Strong analytical skills to evaluate campaign performance.
• Excellent communication and collaboration abilities.
• Proficiency in using marketing tools and platforms.
• Attention to detail and organisational skills to manage multiple tasks effectively.

What's on Offer

If you are ready to take on a challenging and rewarding role as a Shopper Marketing Executive in the FMCG industry, apply now!