Senior Sales Consultant - Western Europe Consumer Panel

NielsenIQ; Oxford; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global consumer intelligence leader seeks a Senior Consumer Sales Consultant to drive client acquisition and sales for its Consumer Panel Services in Western Europe. The role demands a proactive sales professional experienced in managing FMCG contracts. You will collaborate with various teams to enhance client engagement and achieve revenue targets. A strong background in consumer datasets and client strategy, along with excellent communication skills, are essential. This position is hybrid with a flexible working environment.

Benefits

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Qualifications

• Strong knowledge and experience within the FMCG industry.
• Proven success in client engagement and RFP processes.
• Ability to communicate effectively in a global environment.
• Experience in contract negotiations with a business perspective.
• Strong project management and strategic planning skills.
• Ability to bring solutions to the table.

Responsibilities

• Lead commercial strategy to acquire new client FMCG contracts.
• Collaborate with regional/global teams to achieve success.
• Take accountability for monthly sales targets and pipeline management.
• Establish NIQ as the preferred partner through thought leadership.
• Manage documentation and forecasting for billing.

Skills

Strong knowledge of consumer/shopper panel datasets

Proven client acquisition experience

Excellent communication skills

Keen business sense

Project management skills

Organizational and time management abilities

Tools

Microsoft Dynamics

Job description

Hybrid Role

At NIQ, we are on an exciting journey with significant business-wide investments driving our Full View mission. Consumer Panel is core to this with a global investment commitment fully underway with several major deployments already in place and more in the pipeline. NIQ are already seeing a significant increase in clients subscribing to our enhanced panel service and our performance demonstrates a growing appetite across the FMCG industry for integrated solutions and an increasingly compelling ROI proposition. The momentum is without doubt, with us.

Our client engagement is gathering pace at local, regional, and global levels. Clients are reevaluating their priorities and the pace of our investment is causing them to challenge their own perceptions & options. As a result we at NIQ have a great opportunity to engage clients on the ‘Full View’ proposition at a regional level in Western Europe, and help them to realise the benefits we can truly offer.

We are seeking a dynamic and driven individual to join our above market team as a Senior Consumer Sales Consultant for NIQ Consumer Panel Services in Western Europe. This role is ideal for a proactive and results‑oriented sales professional who thrives in organisational matrix structures. You will have direct accountability for increasing client penetration of our key CPS solutions ‘above market’ by achieving personal revenue targets, boosting client pitch opportunities & win rates, securing project wins, showcasing new capability, and driving overall revenue growth. If you are passionate about sales and excel in a global business structure, we want to hear from you.

Key Responsibilities

Driving New Client Acquisition: Lead the commercial strategy, outreach, positioning and pitching efforts to acquire new contracted consumer panel clients on a designated list of multi‑national FMCG clients. This includes partnering regional ADs on client strategy, tailoring commercial pitch materials to a personalised client positioning, leveraging pilots & best practice, client commercial positioning & negotiation, and aligning with in‑market new business functions to manage client pitch processes towards successful outcomes.

Matrix Working: As a senior member of the NIQ ‘Above‑Market’ Consumer Panel Services team, you’ll collaborate across the organisation to achieve successes. You will partner the regional/global AD community on your designated clients. You will work in both ‘lead’ and ‘support’ capacity with the broader CPS Commercial leadership group. You will collaborate with the Customer Success team and key Operations and Product teams to ensure our Consumer Panel Services potential is fully realised and our innovations are informed and landed with impact. Your efforts will ultimately manage scale & complexity in bringing high‑impact, cut‑through value to clients.

Business Performance & results: Take accountability for your number. Strategise prospects & wins from ‘far‑out’ time horizons, whilst developing a healthy pipeline of short‑term opportunities to deliver against monthly sales targets. Participate in decision‑making processes and maintain high visibility across all functions to support the effective operation of the organisation.

Expertise & Credibility: Help establish and elevate NIQ as the Consumer & shopper partner of choice. Drive exposure of thought leadership & empathetic connections with senior client stakeholders. Leverage internal partnerships with SA&I & Digital verticals to bring Full View Consumer impact & expertise to clients.

Pipeline Management & Forecasting: Build and manage a healthy pipeline of opportunities (ad‑hoc and contractual), accurately forecast revenue using appropriate finance tools (including Microsoft Dynamics) and ensure timely documentation for billing. (All in partnership with ADs)

The ideal candidate will have:

• Consumer/Shopper Panel Data Passion: Strong knowledge, experience and enthusiasm for consumer or shopper panel datasets, ideally within the FMCG industry. Understand the insight and the client use cases/challenges in this space. Be able to bring NIQ USPs & Benefits to life credibly.

• Client Acquisition Experience: Proven success in acquiring new clients and managing engagement strategies. Experience managing client RFP processes, delivering tailored client pitches, pricing & closing deals.

• Effective Communicator & Collaborator: Excellent communication and collaboration abilities, especially in a regional or global matrix environment. Expert ability to influence and negotiate, with a track record of successfully overcoming barriers and challenges.

• Keen business sense and experience in contract negotiations. Understand the client context and the NIQ goals & parameters. Experience or working with, or within, FMCG client insight departments and internal customers.

• Proficient in project management, strategic planning, and thinking. Strong skills in developing and maintaining senior client relationships.

• Excellent organisational and time management abilities. Track record of bringing solutions (not problems) to the table. Play for the wider WE CPS team.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee‑Assistance‑Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behaviour and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state‑of‑the‑art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, colour, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit https://nielseniq.com/global/en/news-center/diversity-inclusion