Senior Programmatic Strategy Lead - Remote US

Directive; Irvine; Remote; GBP 82,000 - 93,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision plan

401(k) match

Unlimited PTO

Birthday off

Job summary

Directive Consulting is a leading B2B performance marketing agency redefining how brands generate demand and revenue through programmatic strategy. This role steers the expansion of our programmatic services and sets the department’s strategic vision, while balancing client growth and internal development.

The Associate Director will drive multi-channel campaigns, mentor teams, and partner with vendors to deliver measurable outcomes for SaaS and other B2B clients.

Qualifications

• 7+ years of programmatic experience in relevant roles.
• 2+ years of people management experience.
• Experience driving programmatic growth for B2B/SaaS with budgets > $50k/month.
• Strong understanding of how programmatic and other channels work together.
• Proven programmatic media planning experience and measurement frameworks.
• Hands-on DSP experience with TTD, Nexxen and DV360.
• ABM experience.
• Support programmatic new business pitches, audits and presentations.
• Ability to provide clear POVs and programmatic expertise.
• Strong cross-functional collaboration and communication.
• Solid analytical ability and attention to detail.

Responsibilities

• Develop and implement comprehensive programmatic strategies; lead expansion of services.
• Collaborate cross-functionally to align initiatives with business goals.
• Define KPIs and regularly analyze campaign performance for optimization.
• Manage relationships with programmatic partners and platforms.
• Act as a thought leader to inform strategy development.

Skills

Programmatic experience

People management

B2B/SaaS programmatic growth

Channel synergy

Media planning

DSP campaigns

ABM

New business pitches

Subject matter expertise

Cross-functional collaboration

Analytical thinking

Tools

The Trade Desk (TTD)

Nexxen

DV360

Job description

Directive Consulting is a leading B2B performance marketing agency redefining how brands generate demand and revenue through programmatic strategy. This role steers the expansion of our programmatic services and sets the department’s strategic vision, while balancing client growth and internal development.

The Associate Director will drive multi-channel campaigns, mentor teams, and partner with vendors to deliver measurable outcomes for SaaS and other B2B clients.