Remote Programmatic Strategy Lead - Canada

Directive; Irvine; Remote; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision plans

Disability insurance

Life insurance

Gym access

Unlimited PTO

Parental leave

Retirement plan

Job summary

Directive Consulting is a leading B2B performance marketing agency focused on driving revenue growth for SaaS and other B2B brands. The Associate Director, Programmatic Strategy & Activation will expand our programmatic offerings and steer the department's strategic vision.

The role demands senior programmatic expertise, strong people leadership, and a proven ability to drive client growth across campaigns and channels. This is a remote-first role with global opportunities, including the UK.

Qualifications

• 7+ years in programmatic roles at publishers, agencies, or ad tech.
• 2+ years of people management experience.
• Experience driving programmatic growth for B2B/SaaS with budgets > $50k/month.
• Strong understanding of how paid and organic channels work together to surpass client KPIs.
• Proven track record in programmatic media planning and measurement frameworks.
• Hands-on with programmatic DSPs (TTD, Nexxen, DV360).
• ABM experience.
• Experience supporting programmatic new business pitches, including audits and presentations.
• Ability to provide clear POVs and programmatic subject-matter expertise to advance the department.
• Strong collaboration and communication skills.
• Analytical, detail-oriented, results-driven.

Responsibilities

• Develop and implement comprehensive programmatic strategies.
• Collaborate cross-functionally to align initiatives with business objectives.
• Establish and analyze KPIs and provide insights for optimization.
• Manage relationships with programmatic partners, vendors, and platforms.
• Thought leadership within the organization to inform strategy and learning.

Skills

Programmatic leadership

People management

ABM strategy

DSP experience

Campaign optimization

Cross-functional collaboration

Campaign analytics

Tools

DV360

TTD

Nexxen

Job description

Directive Consulting is a leading B2B performance marketing agency focused on driving revenue growth for SaaS and other B2B brands. The Associate Director, Programmatic Strategy & Activation will expand our programmatic offerings and steer the department's strategic vision.

The role demands senior programmatic expertise, strong people leadership, and a proven ability to drive client growth across campaigns and channels. This is a remote-first role with global opportunities, including the UK.