Director of Programmatic Strategy & Activation — Remote

Directive; Irvine; Remote; GBP 53,000 - 69,000; Full time

Benefits offered by this job

Medical, dental, vision plans, life &

Job summary

Directive Consulting, a leading B2B performance marketing agency, seeks an Associate Director, Programmatic Strategy & Activation to expand our Programmatic offerings and drive the department's strategic vision. You will lead programmatic strategy, partner with cross-functional teams, define KPIs, and manage vendor relationships while shaping innovative approaches in a remote-first, global environment.

This role offers a competitive salary with bonus eligibility and a comprehensive benefits

Qualifications

• 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies.
• 2+ years of demonstrated people management experience.
• Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month.
• Strong understanding of how programmatic and other channels work together to surpass KPIs.
• Proven track record in programmatic media planning and measurement frameworks.
• Recent hands-on expertise in campaigns in DSPs, especially TTD, Nexxen and DV360.
• ABM experience.
• Experience supporting programmatic new business pitches, audits and presentations.
• Ability to provide clear POVs and programmatic expertise to advance the department.
• Strong cross-collaboration skills, including client-facing work.
• Solid analytical ability and attention to detail.

Responsibilities

• Develop and implement comprehensive programmatic strategies.
• Collaborate cross-functionally to align initiatives with business objectives.
• Define KPIs and analyze campaign performance for optimization.
• Manage relationships with programmatic partners, vendors, and platforms.
• Act as a thought leader, sharing knowledge to inform strategy.

Skills

Programmatic leadership

People management

B2B/SaaS growth

Cross-channel understanding

Programmatic planning

DSP platforms

ABM experience

New business pitches

POVs & expertise

Cross-functional collaboration

Analytical mindset

Education

Tools

DV360

TTD

Nexxen

Job description

Directive Consulting, a leading B2B performance marketing agency, seeks an Associate Director, Programmatic Strategy & Activation to expand our Programmatic offerings and drive the department's strategic vision. You will lead programmatic strategy, partner with cross-functional teams, define KPIs, and manage vendor relationships while shaping innovative approaches in a remote-first, global environment.

This role offers a competitive salary with bonus eligibility and a comprehensive benefits