Associate Director, Programmatic Growth & Activation

Directive; Irvine; Remote; GBP 82,000 - 93,000; Full time

Benefits offered by this job

Medical, dental, vision plans

401(k) with company match

Unlimited PTO

Job summary

Directive Consulting is a leading B2B performance marketing agency that delivers real revenue through Customer Generation. The Associate Director, Programmatic Strategy & Activation will own the expansion of our programmatic offerings and drive the department's strategic vision.

The role requires 7+ years in programmatic roles, 2+ years in people leadership, and a proven track record with B2B/SaaS clients. You will lead campaigns across DSPs (TTD, Nexxen, DV360) and collaborate with

Qualifications

• 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies.
• 2+ years of demonstrated people management experience, inspiring, motivating, and coaching teams effectively.
• Experience driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month.
• Strong understanding of how programmatic and other channels work together to surpass client KPIs.
• Proven track record in programmatic media planning and building measurement frameworks.

Responsibilities

• Develop and implement comprehensive programmatic strategies to enhance digital advertising capabilities.
• Collaborate cross-functionally to align programmatic initiatives with business objectives.
• Establish and analyze KPIs; provide insights for optimization and client growth.
• Manage relationships with programmatic partners, vendors, and platforms.
• Thought leadership within the organization to inform decision-making and strategy.

Skills

Programmatic leadership

People management

Cross-functional collaboration

Analytical mindset

Programmatic media planning

ABM experience

Client growth / growth strategies

Tools

The Trade Desk (TTD)

Nexxen

DV360

Job description

Directive Consulting is a leading B2B performance marketing agency that delivers real revenue through Customer Generation. The Associate Director, Programmatic Strategy & Activation will own the expansion of our programmatic offerings and drive the department's strategic vision.

The role requires 7+ years in programmatic roles, 2+ years in people leadership, and a proven track record with B2B/SaaS clients. You will lead campaigns across DSPs (TTD, Nexxen, DV360) and collaborate with