Programmatic Strategy Director — Remote

Directive; Irvine; Remote; GBP 53,000 - 69,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Disability and life insurance

Mental health benefits

Gympass

Unlimited PTO

Paid holidays

Birthday off

Parental leave

401(k) with company match

Annual bonus

Job summary

Directive Consulting is a remote-first, global growth agency focused on B2B performance. The Associate Director, Programmatic Strategy & Activation leads the expansion of programmatic services and drives the department’s strategic vision.

You will guide client programs, mentor teams, and shape measurement frameworks to exceed KPIs. With hands-on experience in DSPs (TTD, Nexxen, DV360) and ABM, you’ll partner across disciplines to deliver measurable pipeline growth for enterprise clients.

Qualifications

• 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies.
• 2+ years of demonstrated people management experience, inspiring, motivating, and coaching teams effectively.
• Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month.
• ABM experience.
• Experience supporting Programmatic new business pitches, including audits and presentations.

Responsibilities

• Develop and implement comprehensive programmatic strategies: spearhead creation and execution to enhance digital advertising capabilities.
• Collaborate cross-functionally: work with teams to align programmatic initiatives with business objectives.
• Establish and analyze KPIs: define KPIs and regularly analyze campaign performance for optimization.
• Manage relationships with programmatic partners and platforms to access cutting-edge solutions.
• Thought Leadership: share industry knowledge to inform decision-making and strategy.

Skills

Programmatic strategy

People management

Cross-functional collaboration

Data-driven decisions

Campaign optimization

Tools

The Trade Desk

Nexxen

DV360

Job description

Directive Consulting is a remote-first, global growth agency focused on B2B performance. The Associate Director, Programmatic Strategy & Activation leads the expansion of programmatic services and drives the department’s strategic vision.

You will guide client programs, mentor teams, and shape measurement frameworks to exceed KPIs. With hands-on experience in DSPs (TTD, Nexxen, DV360) and ABM, you’ll partner across disciplines to deliver measurable pipeline growth for enterprise clients.