Senior Programmatic Strategy & Activation Director

Directive; Irvine; Remote; GBP 90,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Unlimited PTO

Annual bonus

Company stipend

Job summary

Directive Consulting is a leading B2B performance marketing agency delivering real revenue through its Customer Generation approach. The Associate Director, Programmatic Strategy & Activation will own expansion of programmatic services and drive the department’s strategic vision.

You will lead development and execution of programmatic strategies, collaborate across teams, define and analyze KPIs, manage key partnerships, and contribute as a thought leader to client growth and business

Qualifications

• 7+ years in programmatic roles at publishers, agencies, or ad tech.
• 2+ years of people management experience.
• Programmatic growth across B2B/SaaS with budgets over $50k/month.
• Understanding how paid and organic channels work together to exceed KPIs.
• Proven programmatic media planning and measurement frameworks.
• Hands-on DSP experience, especially TTD, Nexxen and DV360.
• ABM experience; supporting new business pitches and audits.
• Ability to provide clear POVs and subject matter expertise.

Responsibilities

• Develop and execute comprehensive programmatic strategies to enhance digital advertising.
• Collaborate with cross-functional teams to align initiatives with business goals.
• Define KPIs and regularly analyze campaign performance for optimization.
• Manage relationships with programmatic partners, vendors, and platforms.
• Act as a thought leader to inform strategy and development.

Skills

Programmatic strategy

People management

B2B/SaaS growth

DSP experience

ABM

Cross-functional collaboration

Analytics

Client pitches

Tools

The Trade Desk (TTD)

Nexxen

DV360

Job description

Directive Consulting is a leading B2B performance marketing agency delivering real revenue through its Customer Generation approach. The Associate Director, Programmatic Strategy & Activation will own expansion of programmatic services and drive the department’s strategic vision.

You will lead development and execution of programmatic strategies, collaborate across teams, define and analyze KPIs, manage key partnerships, and contribute as a thought leader to client growth and business