Remote Senior Director, Programmatic Growth & Activation

Directive; Irvine; Remote; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Unlimited PTO

401(k) with company match

Job summary

Directive Consulting, a leading B2B performance marketing agency, seeks an Associate Director, Programmatic Strategy & Activation to own the expansion of our programmatic services and drive the department's strategic vision.

This remote-first role offers leadership across campaigns for SaaS and B2B clients, focusing on building and optimizing programmatic programs in DSPs while fostering cross-functional collaboration and client growth.

Qualifications

• 7+ years in programmatic roles at publishers, agencies, or ad tech companies
• 2+ years people management experience
• Experience driving programmatic growth across B2B/SaaS with budgets over $50k/month
• Strong understanding of how programmatic and other channels work together to surpass KPIs
• Proven track record in programmatic media planning and measurement frameworks
• Hands-on experience in campaigns in DSPs (TTD, Nexxen, DV360)
• ABM experience
• Experience supporting programmatic pitches and audits
• Ability to provide clear POVs and programmatic expertise to advance the department and L&D
• Cross-collaboration and client-facing skills
• Strong analytical, detail-oriented, results-driven mindset

Responsibilities

• Develop and implement comprehensive programmatic strategies to enhance digital advertising capabilities
• Collaborate cross-functionally to align programmatic initiatives with business objectives
• Establish and analyze KPIs and regularly review campaign performance for optimization
• Manage relationships with programmatic partners, vendors, and platforms
• Act as a thought leader sharing industry knowledge to inform strategy development

Skills

Programmatic strategy

People management

Cross-functional collaboration

ABM

Analytics

Client facing

Tools

TTD

Nexxen

DV360

Job description

Directive Consulting, a leading B2B performance marketing agency, seeks an Associate Director, Programmatic Strategy & Activation to own the expansion of our programmatic services and drive the department's strategic vision.

This remote-first role offers leadership across campaigns for SaaS and B2B clients, focusing on building and optimizing programmatic programs in DSPs while fostering cross-functional collaboration and client growth.