Senior Programmatic Strategy Lead - Remote

Directive; Irvine; Remote; GBP 82,000 - 93,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Employer-paid plan for you and depends

Unlimited PTO

Job summary

Directive Consulting is a leading B2B performance marketing agency, delivering revenue through programmatic strategy and activation. This Associate Director role owns expansion of our programmatic services and drives the department’s strategic vision.

With 7+ years in programmatic roles and 2+ years of people management, you’ll lead campaigns across DSPs (TTD, Nexxen, DV360), ABM initiatives, and cross-functional collaboration to surpass client KPIs and grow a diverse B2B/SaaS client base.

Qualifications

• 7+ years in programmatic roles at publishers, advertising agencies, or ad tech companies.
• 2+ years of people management experience, inspiring, motivating, and coaching teams.
• Experience driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month.
• Strong understanding of how programmatic and other channels work together to surpass KPIs.
• Proven track record in programmatic media planning and building measurement frameworks.
• Hands-on expertise in building and optimizing campaigns in DSPs, with a preference for TTD, Nexxen and DV360.
• ABM experience.
• Experience supporting programmatic new business pitches, including audits and presentations.
• Ability to provide clear POVs and programmatic subject matter expertise to support department growth and L&D.
• Strong cross-collaboration skills with clients and internal teams.
• Solid analytical ability and results-oriented mindset.

Responsibilities

• Develop and implement comprehensive programmatic strategies: Spearhead the creation and execution of impactful programmatic strategies to enhance the organization's digital advertising capabilities.
• Collaborate cross-functionally: Work closely with cross-functional teams to align programmatic initiatives with overall business objectives.
• Establish and analyze KPIs: Define KPIs and regularly analyze campaign performance, providing insights and optimization recommendations.
• Manage relationships with key partners and vendors: Cultivate and manage relationships with programmatic partners and platforms.
• Thought Leadership: Act as a thought leader within the organization, sharing industry knowledge and insights.

Skills

Programmatic strategy

People management

B2B/SaaS advertising

DSP expertise

DV360

TTD

Nexxen

ABM experience

New business pitches

Cross-functional collaboration

Data analysis

Tools

DV360

TTD

Nexxen

Job description

Directive Consulting is a leading B2B performance marketing agency, delivering revenue through programmatic strategy and activation. This Associate Director role owns expansion of our programmatic services and drives the department’s strategic vision.

With 7+ years in programmatic roles and 2+ years of people management, you’ll lead campaigns across DSPs (TTD, Nexxen, DV360), ABM initiatives, and cross-functional collaboration to surpass client KPIs and grow a diverse B2B/SaaS client base.