Senior Manager, Data Analysis

Pulse Advertising; City of Westminster; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading marketing agency in the UK is seeking a Senior Data Analyst to lead performance analysis and provide actionable insights. The ideal candidate has 4-6 years of experience in digital strategy and social analytics, with strong leadership skills. You will work on designing and refining metrics and mentoring junior analysts, shaping the strategic direction of the agency. The position offers the opportunity to collaborate with various teams and make a significant impact on marketing campaigns.

Qualifications

• 4-6 years of experience as a Data Analyst or hybrid Analyst/Scientist.
• Expert knowledge in social analytics and data visualization tools.
• Strong leadership and mentoring skills.

Responsibilities

• Lead performance analysis across social, influencer, and paid media.
• Analyze social API data to deliver actionable insights.
• Mentor junior analysts, promoting analytical rigor.

Skills

Social analytics

Data visualization

Forecasting tools

Mentorship

Leadership

Digital strategy

Tools

GWI

Pulsar

Looker Studio

Job description

Short title

Build creative social media concepts

Your application

Ready to turn your expertise into impact?
If you’re looking to lead with data, guide high-level strategy, and help shape a future where insights drive everything—we’d love to hear from you. Apply now and let’s build smarter campaigns, together.

Introduction

We are seeking a Senior Data Analyst who goes beyond reporting and designing metrics, engineering insights, and building proprietary models. If you are passionate about data exploration, modeling, and social intelligence, we would love to hear from you.

Your tasks

• You lead performance analysis across social, influencer, and paid media, delivering strategic recommendations
• You oversee social listening, competitor benchmarking, and market analysis to refine insights
• You apply data science methods and collaborate across teams to develop predictive models and data-driven product narratives
• You analyze social API data and build benchmarks across platforms, countries, content types, and creator tiers to deliver actionable insights and contextual intelligence
• You design and refine the Social Media Value (SMV) metric, integrating multiple data sources into one monetary value
• You mentor junior analysts, promoting analytical rigor, creativity, and strategic thinking

Your skills

• You have 4-6 years of experience as a Data Analyst or hybrid Analyst/Scientist in digital strategy, social tech, marketing analytics, or agency settings
• You possess expert knowledge in social analytics, data visualization, and forecasting tools like GWI, Pulsar, and Looker Studio
• You are capable of designing scoring models, developing KPIs, and generating predictive insights, while translating technical results into strategic value for global clients
• You understand social media platform (TikTok, Instagram, YouTube) dynamics and influencer/creator marketing metrics deeply
• You are skilled at working with unstructured API data, turning it into scalable, insightful frameworks
• You demonstrate strong leadership and mentorship skills and you’re fluent in English, any additional language is a plus