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A leading investment bank in the UK is seeking a B2B marketing specialist to lead and deliver the marketing strategy for its investment business and equity programs. The successful candidate must have extensive experience in finance or investment marketing and a proven track record of achieving commercial objectives. Key responsibilities include managing product marketing for various programs and supporting the bank’s strategic initiatives, while also nurturing relationships with fund managers. This position offers excellent benefits and flexible working options.
The British Business Bank is the largest investor in UK venture and venture growth capital funds and the most active late-stage investor in UK life sciences and deeptech. The Bank is enabling greater availability of patient capital to help build the UK's innovation economy and has an existing long-term commitment to growth investment in high potential firms. In this role you will be responsible for partnering with the British Business Bank's Investment business to lead and deliver the marketing strategy and plan for the business unit and its equity programmes. You will take the lead on all product and partner marketing specific to the Bank's equity programmes, including, but not exclusive to, Enterprise Capital Funds, Patient Capital Funds, Future Fund: Breakthrough, Life Sciences Investment Programme, Long-term Investment For Technology and Science (LIFTS) initiative, Investment Programme including FinTech and Debt Funds, Managed Funds Programme and Future Fund. The Bank will establish the British Growth Partnership, encouraging more UK pension fund and other institutional investment into the UK's fastest growing, most innovative companies. The role includes marketing for the British Growth Partnership, a fund within the Bank's regulated, third party arm, BBB Investment Services Ltd. You will also support in delivering the Bank's strategic and business objectives and will play a key role in shaping and driving the overall market position of the Bank, raising awareness and building brand equity, promoting our value proposition to smaller businesses, our fund managers and stakeholders As an outstanding B2B marketing specialist with extensive experience of delivering marketing strategies and product marketing in finance and investment, in either a private or public sector organisation or marketing agency, you will be able to demonstrate a track record delivering against commercial objectives. Experience or knowledge of the financial services sector, specifically for venture capital and institutional investment is also required as is experience in developing engagement strategies and nurturing relationships with fund managers