Senior Digital Strategy Lead - 12 Month FTC

Virgin Media Ltd; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading UK telecommunications company is seeking a Senior Digital Strategy Lead in London. This role focuses on enhancing customer experiences through e-commerce and CRO initiatives. The ideal candidate will have proven e-commerce experience, strong analytical skills, and excellent stakeholder management abilities in a dynamic environment. An attractive reward package is offered.

Benefits

Bumper reward package

Support for both you and your loved ones

Inclusive and diverse culture

Qualifications

• Proven experience in e-commerce and CRO, delivering measurable digital outcomes.
• Ability to interpret data into actionable insights.
• Demonstrated skill in identifying digital opportunities and delivering strategies.

Responsibilities

• Lead initiatives to enhance customer experiences in billing.
• Ensure interactions are personalised and commercially effective.
• Influence cross-functional teams to adopt data-driven strategies.

Skills

E-commerce experience

CRO expertise

Analytical mindset

Stakeholder management

Tools

Digital analytics tools (GA4)

Job description

Overview

Are you a digital strategist with a passion for personalisation, e-commerce, and CRO? We’re seeking a Senior Digital Strategy Lead to join our Commercial Digital team on a fixed-term basis. Please note the start date for this role will be Jan 2026.

This is a key role shaping the future of our digital strategy, with a particular focus on personalisation, e-commerce, and conversion rate optimisation (CRO). You’ll lead on initiatives that improve how customers experience billing and on-site journeys, ensuring interactions are personalised, seamless, and commercially effective. If you thrive in fast-paced environments, can adapt quickly to shifting priorities, and have the influencing skills to bring people with you, this could be the perfect next step.

Who we are

The UK’s fastest broadband network. The nation’s best-loved mobile brand. And, one of the UK's biggest companies too.

Diverse, high performing teams - jam packed with serious talent. Together, we offer the UK more choice and better value, through our boundary-pushing, customer-championing values and ambitions.

Together, we are Virgin Media O2, and we can\'t wait to see what you can do.

Accessible, inclusive and equitable for all

Virgin Media O2 is anequal opportunities employer and we\'re working hard to remove bias and barriers for our people and candidates. So, we build equity and inclusion into everything we do, from the policies we craft to the relationships we shape. We support and encourage you to be your authentic self throughout your application journey with us.

Responsibilities

Lead on initiatives that improve customer experiences in billing and on-site journeys with a focus on personalisation, e-commerce, and CRO. Ensure interactions are personalised, seamless, and commercially effective. Influence cross-functional teams and stakeholders to adopt data-driven strategies.

The must haves

• Proven experience in e-commerce and CRO, with a track record of delivering measurable digital outcomes.
• Strong analytical mindset and ability to interpret data into actionable insights (awareness of digital analytics tools such as GA4 beneficial).
• Demonstrated ability to proactively identify digital opportunities and turn them into clear, deliverable strategies.
• Excellent stakeholder management and influencing skills, able to secure buy-in across teams and senior leadership.
• Comfortable working in a fast-paced, changing environment, able to prioritise and adapt quickly.

The other stuff we are looking for

• Experience with personalisation in digital customer journeys.
• Familiarity withdigital analytics and audience management.
• Experience presenting strategies and insights to senior audiences in a clear, compelling

What\'s in it for you

Our goal is to celebrate our people, their lives and everything in-between. We aim to create a culture that empowers everyone to bring the best versions of themselves to work each and every day. We believe the most inclusive and diverse culture makes for a better business and a brighter world.

Working at Virgin Media O2, you get a bumper reward package bursting with benefits, and loads of extras you can add if you’d like to. These are designed to support both you and your loved ones, making sure that you’re covered no matter what life throws your way.

Next steps

If we feel like a place where you can belong, we'd love to learn more about you as a person and your experience to date. Once you've submitted an application the next steps of the process, if successful, are likely to include a two stage interview process.

When you apply, you'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you.

Please note: Applications will be reviewed, and interviews conducted throughout the duration of this advert, therefore we may bring the closing date forward. We encourage all interested applicants to apply as soon as possible. If you’re offered a job with us, it will be conditional, based on the passing of background checks. All roles require a criminal record check and some roles need a financial probity check. Your recruiter can provide you with more information if needed.

Thanks for your patience and for showing an interest in joining the Virgin Media O2 family.

Things move pretty fast around here. New tech, new products, new ideas - and new opportunities for talented people like you.

So, create a tailored job alert and we\'ll let you know as soon as your dream role\'s ready for you.