Senior Digital Merchandiser

Halfords Group PLC; England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading UK retail company is seeking a Senior Digital Merchandiser Retail for a 6-month fixed-term role. This position focuses on driving online growth in the Retail Motoring category, ensuring product pages are optimised and collaborating across teams to improve customer experience. The ideal candidate will have a passion for digital retail, experience with Salesforce, and strong analytical skills. The role offers a hybrid working model, competitive salary, and employee benefits including wellbeing support and discounts.

Benefits

Competitive salary

Hybrid work model

Employee discounts

Wellbeing resources

Qualifications

• Experience managing online merchandising.
• Confidence in using performance data to drive decisions.
• Strong communication and stakeholder influence skills.

Responsibilities

• Drive online growth in the Retail Motoring category.
• Ensure product pages are optimised for conversion.
• Collaborate with cross-functional teams to enhance customer experience.

Skills

Digital retail passion

Experience with Salesforce

Detail-oriented

Data analysis

Communication skills

Organizational skills

Focus on wellbeing

Job description

About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer‑driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e‑bike and electric vehicle servicing to on‑demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast‑paced working environment where expertise and focus take people far.

About the role

We’re looking for a Senior Digital Merchandiser Retail (Motoring) on a fixed‑term basis for 6 months to drive the online growth of our Retail Motoring category. Reporting into the Digital Merchandising Manager, you’ll support online merchandising, range setup and optimisation across Halfords.com and Halfords.ie, helping us become the market leader in motoring retail.

You’ll ensure product pages are accurate, compelling and fully optimised, while working closely with Digital Trading, CRO, Commercial, Marketing and Data teams to improve conversion, attachment rate, AOV and customer experience. Using performance insight and customer feedback, you’ll help shape campaigns, launches and ongoing improvements across the end‑to‑end customer journey, while supporting best practice across the wider Digital Merchandising team.

About you

• Passionate about digital retail and delivering exceptional customer experiences.
• Experience with Salesforce is highly desirable.
• Highly detail‑focused, with a strong commitment to accuracy and quality.
• Confident working with data and performance metrics, turning insight into action.
• A clear, confident communicator, able to influence a range of stakeholders.
• Highly organised, able to manage multiple priorities, meet deadlines and work independently.
• A strong focus on wellbeing, inclusion and personal development, with access to colleague networks and learning opportunities.
• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
• We offer hybrid working in our Support Centre, you will be based at our Support Centre 2 days a week with an optional 3 days working from home.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Benefits & Development

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Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Equal Opportunities

At Halfords we are committed to creating an inclusive workplace for our colleagues. We’re an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.