Senior Digital & CRM Manager

Impact Futures; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading national training provider in the United Kingdom seeks a Senior Digital & CRM Manager to own and enhance digital strategies and HubSpot management. In this senior role, you will oversee CRM performance and lead a small team, working closely with Sales to drive revenue growth. Candidates should have extensive experience in B2B digital marketing, CRM ownership, and a strong commercial mindset. This position offers a supportive work culture with numerous benefits.

Benefits

25 days holiday plus public and bank holidays

Birthday day off

Christmas Shut down with three days paid leave

Enhanced Sick Pay

BUPA Healthcare Cashback plan

3% pension contribution

Referral bonus

Qualifications

• Proven experience in a senior digital or growth marketing role, with revenue impact in a predominantly B2B environment.
• Experience delivering B2B demand generation and lead nurture strategies, working closely with Sales.
• Demonstrable experience owning and scaling a CRM platform, ideally HubSpot.

Responsibilities

• Own the digital and CRM growth strategy with accountability for commercial outcomes.
• Act as the internal owner of HubSpot, managing CRM strategy, lifecycle, and reporting.
• Design and optimize multi-stage customer and lead journeys to improve quality and value.

Skills

Digital marketing strategy

CRM management

Demand generation

Team leadership

Data analysis

Tools

HubSpot

SEO tools

Analytics platforms

Job description

Job Advert

Do you thrive on turning digital strategy into measurable revenue growth? Are you confident owning a CRM platform end‑to‑end and partnering closely with Sales?

Impact Futures Group are looking for a Senior Digital & CRM Manager to own and scale our digital and CRM performance across the group. This is a senior, hands‑on role with full accountability for HubSpot, digital acquisition, lead nurture, and commercial outcomes.

The Role

As Senior Digital and CRM Manager, you will own and scale our digital growth engine across the group. This includes full strategic and hands‑on ownership of our newly implemented HubSpot CRM, driving acquisition, conversion, retention, and revenue growth. You will design and execute integrated digital, website, and CRM strategies that directly support commercial targets, working closely with Sales and senior stakeholders. You will also lead and develop a small in‑house team, setting clear priorities, high standards, and a performance‑driven culture. This is a senior, hands‑on role for someone who combines strategic thinking with deep execution capability and a strong commercial mindset.

The role will involve

• Own the digital and CRM growth strategy across the group, with clear accountability for commercial outcomes.
• Act as the internal owner of HubSpot, responsible for CRM strategy, structure, lifecycle management, segmentation, automation, lead scoring, and reporting.
• Design, build, and optimise multi‑stage customer and lead journeys to improve lead quality, pipeline value, and customer lifetime value.
• Lead performance marketing activity across paid search, paid social, SEO, email, and website optimisation, fully integrated with CRM.
• Partner closely with Sales to align digital and CRM activity with revenue targets, improving lead handover, conversion, and pipeline performance.
• Own digital and CRM analytics, attribution, and reporting, translating insight into clear recommendations and action.
• Drive continuous testing and optimisation across channels and journeys using structured experimentation.
• Line‑manage and develop a small team of two, providing clear direction, coaching, and performance management.
• Work cross‑functionally with content, design, product, and technology teams to deliver cohesive and high‑performing digital experiences.
• Maintain high standards of data quality, governance, and compliance across all digital platforms and CRM.

You’ll be joining a leading national training provider at an exciting time of growth and expansion, working in a fun and supportive environment in an organisation with a strong focus on people and culture.

Expect regular catch‑ups and socials with your team, surprises in the post and company‑wide social events – we’re a friendly bunch.

The Benefits

• 25 days holiday plus public and bank holidays
• Buy an additional 5 days annual leave
• Birthday day off
• Christmas Shut down with three days paid leave
• Volunteer day
• Enhanced Sick Pay
• BUPA Healthcare Cashback plan
• Enhanced Maternity paid leave
• Enhanced Paternity paid leave
• Grandparent paid leave
• Bereavement paid leave
• Life Assurance
• Refer a friend bonus £1,000 T&Cs apply
• Electric Car Scheme
• 3% pension contribution using pension provider NEST
• Shopping discount & cash back platform
• Refer a friend bonus
• Employee Financial Wellbeing support
• Employee Assistance Helpline
• Company events and social gatherings
• Appreciation gifts

About You

• Proven experience in a senior digital or growth marketing role, with clear revenue impact in a predominantly B2B environment.
• Strong experience delivering B2B demand generation and lead nurture strategies, working closely with Sales to drive pipeline growth and conversions; any B2C exposure seen as beneficial but secondary to a clear focus on longer B2B buying cycles and multiple decision makers.
• Demonstrable experience owning and scaling a CRM platform, ideally HubSpot, within a complex or multi‑brand environment.
• Strong understanding of CRM architecture, marketing automation, data hygiene, lifecycle management, and attribution.
• Hands on experience across paid media, SEO, email, and website optimisation, with a focus on lead quality rather than volume alone.
• Highly commercial, with the ability to translate data into insight, decisions, and action.
• Experience partnering with Sales teams and senior stakeholders to align marketing activity to revenue targets.
• Previous people management experience, with the ability to lead, coach, and develop a small team.

About Us

• Impact Futures and The Childcare Company are some of the UK’s largest independently owned training providers, delivering apprenticeships and vocational qualifications.
• Our expertise is underpinned by our Ofsted Grade 2 'Good’ accreditation, and learner‑centric delivery is at the heart of our continual operational evolution to ensure our learners receive an outstanding learning journey.
• Impact Futures and The Childcare Company are an Equal Opportunities employer and welcome applications from all suitability qualified persons regardless of their race, disability, religion/belief, sexual orientation or age.
• We are committed to safeguarding and promoting the welfare of children and young people. An enhanced DBS check will be required for this role.
• We have been awarded a prestigious 2‑star accreditation for being an outstanding company to work for.