Senior CRM Growth Lead - Conversion & Lifecycle

M-KOPA Ltd; Greater London, Belfast City District; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Fully remote work

Professional development programmes

Coaching partnerships

Family-friendly policies and flexible）

Job summary

M-KOPA Ltd is building out its Product Growth team and is recruiting a Senior CRM Manager. You’ll own two core growth pods in year one, then leverage your impact to move into Lifecycle.

You’ll drive multi-channel campaigns, run experiments, and establish scalable playbooks to accelerate conversion and CLV across markets in Africa with remote UK-friendly work. The role focuses on delivering ownership, strategic leadership, and hands-on CRM execution within CleverTap and Braze, reporting to the

Qualifications

• 5+ years in growth, performance, or lifecycle marketing with ownership over campaign outcomes.
• Hands-on fluency in CRM platforms like CleverTap or Braze.
• Ability to lead two growth pods and transition to Lifecycle within a year.

Responsibilities

• Own two core growth pods in the first year, then move into Lifecycle pod.
• Manage multi-channel campaigns (SMS, WhatsApp, push, in-app) within CleverTap and Looker.
• Run experiments with clear hypotheses and document playbooks for scaling.
• Track funnel performance and optimize for pod goals and ROI.
• Collaborate across pods and senior leads to drive pod leadership.

Skills

Growth marketing

Lifecycle marketing

CRM platforms

Cross-pod leadership

Data-driven decision making

Tools

CleverTap

Braze

Job description

M-KOPA Ltd is building out its Product Growth team and is recruiting a Senior CRM Manager. You’ll own two core growth pods in year one, then leverage your impact to move into Lifecycle.

You’ll drive multi-channel campaigns, run experiments, and establish scalable playbooks to accelerate conversion and CLV across markets in Africa with remote UK-friendly work. The role focuses on delivering ownership, strategic leadership, and hands-on CRM execution within CleverTap and Braze, reporting to the