Growth CRM Lead: Personalised Lifecycle Growth

Numan; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

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25 days holiday

Health insurance

Electric car salary sacrifice

Enhanced maternity/parental leave

Birthday day off

Nursery benefit

Pension

Flexible working

Learnerbly budget

Wellhub access

Cycle to work

Season ticket loan

Discount on Numan products

Volunteer days

Anniversary leave

Job summary

Numan is seeking a highly motivated CRM Lead to spearhead growth initiatives within our lifecycle marketing function. This role sits at the intersection of data, creativity and commercial strategy, using personalised, high‑impact communications to convert leads, drive cross‑sell and upsell, and unlock compounding growth through referral and promotional mechanics.

You will own CRM growth performance across email, SMS, push, and direct mail, and work closely with our Performance Marketing team on

Qualifications

• Proven experience in CRM, lifecycle, or growth marketing roles with measurable revenue impact.
• Strong commercial sense; link campaign decisions to margin and LTV.
• Hands-on with lead nurture, abandoned cart, retargeting across multiple channels.
• Experience designing cross-sell, upsell and referral programmes at scale.
• Skilled in segmentation and personalised communications to protect value.

Responsibilities

• Own and optimise lead conversion performance including abandoned basket flows and retargeting.
• Develop cross-sell and upsell programmes grounded in behavioural data.
• Build growth loops and improve referral programme performance.
• Drive revenue through segmented promotional campaigns while protecting margin.
• Lead test-and-learn initiatives across channels and funnel stages.
• Collaborate with Data & Analytics to measure campaign impact and ROI.
• Deliver personalised communications at scale using segmentation insights.
• Coordinate with Paid Media, Product and Commercial teams to maximise efficiency.

Skills

CRM

Lifecycle marketing

Growth marketing

Lead nurturing

Retargeting

Cross-sell upsell

Segmentation

Personalised communications

Tools

Customer.io

Braze

Klaviyo

Job description

Numan is seeking a highly motivated CRM Lead to spearhead growth initiatives within our lifecycle marketing function. This role sits at the intersection of data, creativity and commercial strategy, using personalised, high‑impact communications to convert leads, drive cross‑sell and upsell, and unlock compounding growth through referral and promotional mechanics.

You will own CRM growth performance across email, SMS, push, and direct mail, and work closely with our Performance Marketing team on