Senior CRM Lead: Remote Conversion & Lifecycle

M-KOPA; Greater London; Remoto; GBP 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Fully remote work

Development programmes

Flexible working

Well-being support

Descrizione del lavoro

M-KOPA is seeking a Senior CRM Manager to own two core growth pods in year one and then expand into Lifecycle. You’ll build multi-channel campaigns, drive conversion growth, and lead with direct accountability across Repeat Phones, Digital Lending, and Lifecycle pods.

You’ll work in a fully remote setup with flexible working arrangements and strong career development support across UK, Europe, and Africa. This role offers rapid growth into pod leadership in a fast-growing fintech environment.

Competenze

• 5+ years in growth, performance, or lifecycle marketing with ownership of campaigns.
• Ability to pick what works and drive outcomes, not just follow briefs.
• Desire for pod leadership and breadth of ownership across channels.

Mansioni

• Phase 1: own reactivation and upgrade campaigns in CleverTap with Growth Lead guidance.
• Phase 2: collaborate on Digital Lending growth end-to-end, then lead it.
• Phase 3: carry primary responsibility for Digital Lending during a defined period.
• Phase 4: join Lifecycle pod full-time and contribute hands-on conversion experience.

Conoscenze

Growth marketing

Lifecycle marketing

CRM platforms

Campaign ownership

Strategic judgment

Strumenti

CleverTap

Braze

Descrizione del lavoro

M-KOPA is seeking a Senior CRM Manager to own two core growth pods in year one and then expand into Lifecycle. You’ll build multi-channel campaigns, drive conversion growth, and lead with direct accountability across Repeat Phones, Digital Lending, and Lifecycle pods.

You’ll work in a fully remote setup with flexible working arrangements and strong career development support across UK, Europe, and Africa. This role offers rapid growth into pod leadership in a fast-growing fintech environment.