Senior CRM Growth Lead — Remote

M-KOPA; Greater London; Remote; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Fully remote role across multiple time

Professional development programs

Family-friendly policies

Well-being support

Career growth opportunities

Job summary

M-KOPA is seeking an Senior CRM Manager to drive multi-pod growth from day one, owning two core pods and expanding into Digital Lending and Lifecycle. You will lead multi-channel campaigns, monitor funnel health, and generate evidence-based plays that scale across Africa and beyond.

This senior role emphasizes ownership, fast-track leadership, and collaboration with senior leads to shape lifecycle strategy while delivering measurable improvements in reactivation, upgrade, and loan performance.

Qualifications

• 5+ years in growth, performance, or lifecycle marketing with ownership over campaigns or pods.
• Judgment to assess what works and make calls, not just follow briefs.
• Hands-on fluency with CRM platforms and funnel reading abilities.

Responsibilities

• Own two growth pods in year one and lead reactivation and upgrade campaigns.
• Drive cross-pod Digital Lending and Lifecycle initiatives within a defined timeframe.
• Run multi-channel campaigns (SMS, WhatsApp, push, in-app) in CleverTap.
• Track funnel performance and share actionable insights with pod leads.
• Document successful plays and establish repeatable processes.

Skills

CRM platforms

Lifecycle marketing

Data-driven decisions

Cross-functional leadership

Tools

CleverTap

Braze

Job description

M-KOPA is seeking an Senior CRM Manager to drive multi-pod growth from day one, owning two core pods and expanding into Digital Lending and Lifecycle. You will lead multi-channel campaigns, monitor funnel health, and generate evidence-based plays that scale across Africa and beyond.

This senior role emphasizes ownership, fast-track leadership, and collaboration with senior leads to shape lifecycle strategy while delivering measurable improvements in reactivation, upgrade, and loan performance.