Senior CRM Growth Lead: Lifecycle & Personalisation

Bulk™; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Gym membership

Product discount

Birthday off

Life assurance

Volunteer day

Parental leave

Annual leave (extra)

Summer hours

Job summary

Bulk in London is seeking a Senior CRM Manager to architect and drive the channel's lifecycle strategy across markets. You will lead a small team, partner with Brand, eCommerce, Data, and Creative, and own budgeting for CRM to fuel repeat purchases and revenue growth.

You will set the vision for activation, onboarding, loyalty, and launches, ensuring compliant, high-impact customer journeys and a culture of testing and data-driven decision making.

Qualifications

• 7+ years in CRM/Lifecycle Marketing within eCommerce/D2C.
• Proven multi-channel lifecycle programme improving repeat rate and LTV at scale.
• Hands-on with ESP/CDP platforms (Braze, Klaviyo, Iterable, SFMC, Emarsys).
• Strong analysis, experimentation, cohort reads, and incrementality frameworks.
• Working knowledge of HTML/CSS for email QA, event/identity data, and BI tools.

Responsibilities

• Define the multi-market CRM strategy across email, SMS, push/in-app and direct mail where effective.
• Build and own the lifecycle blueprint covering onboarding, replenishment, cross-sell/upsell, win-back, loyalty, referrals and launches.
• Translate strategy into a quarterly roadmap with hypotheses, testing plans and revenue/LTV targets.
• Oversee always-on automation and high-impact campaigns from segmentation to send and post-analysis.
• Champion personalisation and dynamic content to improve relevance and conversion; maintain disciplined testing culture.
• Partner with Data & Analytics to shape audience strategy, attribution and forecasting of CRM revenue; report KPIs.

Skills

Lifecycle marketing

CRM strategy

Multi-channel campaigns

Team leadership

Personalisation

Data-driven decision making

HTML/CSS for email QA

Tools

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Emarsys

GA4

BigQuery

Looker

Power BI

Job description

Bulk in London is seeking a Senior CRM Manager to architect and drive the channel's lifecycle strategy across markets. You will lead a small team, partner with Brand, eCommerce, Data, and Creative, and own budgeting for CRM to fuel repeat purchases and revenue growth.

You will set the vision for activation, onboarding, loyalty, and launches, ensuring compliant, high-impact customer journeys and a culture of testing and data-driven decision making.