Global CRM & Lifecycle Manager - Growth & Personalization

LTK USA; Greater London; Hybrid; GBP 60,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Flexible work schedule

25 days holiday

Private medical care

Volunteer days

Professional development

Work anniversary celebrations

Job summary

LTK is seeking a CRM & Lifecycle Manager, International, to own and evolve our CRM and lifecycle marketing across Creator, consumer, and brand audiences in international markets. You will turn audience data into timely, measurable communications that drive growth, activation, engagement, and retention.

You will lead cross-functional teams, manage Braze, WhatsApp, and HubSpot implementations, and continually improve personalisation and experimentation to deliver measurable outcomes.

Qualifications

• 5–7 years of experience in CRM, lifecycle marketing or marketing automation.
• Hands-on experience across email, push, in-app messaging and WhatsApp; SMS experience is useful.
• Strong practical experience with Braze or a comparable customer engagement platform; HubSpot and AI experience is highly desirable.

Responsibilities

• Own the international CRM strategy across Creator, consumer and brand audiences, with clear priorities for onboarding, growth, retention, reactivation and nurture.
• Build, manage and optimise lifecycle journeys and campaigns across email, push, in-app messaging and WhatsApp.
• Use behavioural data to create meaningful segments, personalise communications and improve audience engagement across markets and lifecycle stages.
• Manage the CRM calendar and coordinate delivery from brief and audience definition through build, QA, launch, reporting and post-campaign learning.
• Leverage AI thoughtfully and responsibly to improve CRM efficiency, accelerate insight and execution, and deliver more relevant communications and measurable growth outcomes.
• Lead high-quality day-to-day use of Braze, WhatsApp and HubSpot across campaign builds, journeys, reporting and optimisation.
• Create a clear experimentation roadmap across content, segmentation, timing, journeys and channels; turn learning into repeatable improvements and playbooks.
• Maintain strong standards for data hygiene, tagging, QA, documentation, consent, deliverability, GDPR and overall compliance across all markets.
• Provide concise, decision-ready regular reporting that makes performance, insight, impact, risks and next steps clear.
• Lead cross-functional CRM projects, anticipate dependencies and bring practical recommendations from diagnosis through delivery and measurement.

Skills

CRM & lifecycle marketing

Email marketing

Push notifications

In-app messaging

WhatsApp marketing

Braze

HubSpot

AI in marketing

Data-driven decisions

Education

Bachelor’s degree in marketing, business, or related field

Tools

Braze

HubSpot

Job description

LTK is seeking a CRM & Lifecycle Manager, International, to own and evolve our CRM and lifecycle marketing across Creator, consumer, and brand audiences in international markets. You will turn audience data into timely, measurable communications that drive growth, activation, engagement, and retention.

You will lead cross-functional teams, manage Braze, WhatsApp, and HubSpot implementations, and continually improve personalisation and experimentation to deliver measurable outcomes.