CRM & Retention Growth Lead

Mous Products Ltd.; Greater London; Hybrid; GBP 45.000 - 65.000; Vollzeit

Benefits dieser Stelle

Career growth opportunities

30% Friends & Family discount on Mous

25 days holiday + 8 bank holidays

1 month paid leave after 5 years

Zusammenfassung

Mous Products Ltd. is seeking a Growth Marketeer to own and grow retention and CRM for a large, loyal customer base. You’ll manage lifecycle programmes, loyalty initiatives, and post-purchase journeys, turning one-time buyers into repeat customers with data-driven, test-and-learn strategies.

You’ll shape strategy, build roadmaps, and run a fast-paced test-and-learn loop with autonomy and support to establish a best-in-class retention approach from the ground up.

Qualifikationen

• Hands-on Klaviyo expertise (or comparable ESP) building flows, segments and campaigns.
• Experience in CRM / retention / lifecycle marketing for DTC brands.
• Confident with retention metrics - LTV, repeat purchase rate, churn, cohort analysis.
• Proven track record growing CRM-driven revenue.

Aufgaben

• Own and optimise the email & SMS programme in Klaviyo - building and reporting on lifecycle flows and the weekly campaign calendar.
• Develop the CRM/retention roadmap and customer segmentation across the full post-purchase journey.
• Plan and run A/B tests on creative, offers, subject lines and send times, and report against retention KPIs.
• Own retention reporting - repeat purchase rate, customer LTV, churn and email/SMS revenue - and surface insights to the wider Ecommerce team.

Kenntnisse

Retention marketing

CRM strategy

Analytical mindset

Copywriting

Tools

Klaviyo (ESP)

CRM tooling

Jobbeschreibung

Mous Products Ltd. is seeking a Growth Marketeer to own and grow retention and CRM for a large, loyal customer base. You’ll manage lifecycle programmes, loyalty initiatives, and post-purchase journeys, turning one-time buyers into repeat customers with data-driven, test-and-learn strategies.

You’ll shape strategy, build roadmaps, and run a fast-paced test-and-learn loop with autonomy and support to establish a best-in-class retention approach from the ground up.