Senior CRM Executive (TGN5413) – Negotiable Salary

Tagged Resources; Manchester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading fashion brand is seeking a Senior CRM Executive to enhance customer retention through various CRM strategies. This role involves managing automated CRM campaigns, analyzing performance, and collaborating with multiple teams to synchronize efforts. The ideal candidate will have over 4 years of experience in CRM, possess creative writing skills, and be adept at handling multiple priorities. Knowledge of enterprise-level ESPs like Ometria or Klaviyo is highly desirable. Competitive salary and perks included.

Qualifications

• 4+ years of experience in CRM or lifecycle marketing, ideally in ecommerce
• Strong hands-on experience with automated CRM programmes
• Highly analytical with experience in analyzing performance data

Responsibilities

• Support the Head of CRM in executing the CRM strategy
• Own planning and optimization of automated CRM journeys
• Create engaging CRM content across multiple channels

Skills

CRM strategy optimization

Customer segmentation

Creative campaign management

A/B testing

Analytical skills

Team collaboration

Tools

Ometria

Klaviyo

Bloomreach

Job description

Location: Manchester

Type: Permanent

Industry: Ladieswear

Job Ref: TGN5413

The Company

Our client a successful fashion brand for clothing and footwear is recruiting for a Senior CRM Executive, reporting to the Head of CRM, you will play a crucial role in optimising the current CRM channels, delving into new channels and driving customer retention.

The role:

• Supporting the Head of CRM in the delivery and ongoing evolution of the CRM and lifecycle strategy
• Owning the planning, execution, and optimisation of automated CRM journeys, including the likes of welcome, abandoned browse/cart, post-purchase, win-back, reactivation, and loyalty flows
• Managing and executing creative CRM campaigns across email, push, in-app and web push, ensuring tone of voice and messaging is aligned to each brand’s audience
• Developing and refining automation logic, triggers, and customer journeys, continuously improving performance through testing and iteration
• Creating, maintaining, and optimising customer segmentation and targeting strategies to drive relevance, engagement, and revenue
• Briefing campaign creative into the Graphic Design team and ensuring assets are delivered on time and to brief
• Signing off final CRM campaigns from creative through to build, ensuring accuracy, quality, and best practice
• Working closely with Marketing, Merchandising, and Trading teams to ensure CRM activity is commercially aligned, timely, and accurate
• Leading A/B testing and experimentation across CRM channels, using insights to drive continual improvement
• Monitoring, analysing, and reporting on CRM performance across all channels, extracting actionable insights and recommendations
• Keeping up to date with CRM, automation, and retail trends, and proactively bringing new ideas, tools, or partners to the table
• Challenging the status quo and contributing innovative thinking to how CRM supports growth across both brands

Requirements:

• 4+ years’ experience in a CRM or lifecycle marketing role, ideally within ecommerce or fashion retail
• Strong hands‑on experience building and optimising automated CRM programmes, including welcome, abandoned browse/cart, post‑purchase, reactivation, and win‑back journeys
• Creatively strong, with the ability to produce engaging, eye‑catching CRM content and on‑brand, catchy copy that resonates with our customer across multiple channels
• Confident writing for different CRM touchpoints (email, push, SMS, in‑app), adapting tone of voice while maintaining brand consistency
• A strong eye for creative detail, layout, and messaging, with the ability to brief designers clearly and elevate campaign output
• Comfortable working with enterprise‑level ESPs (experience with Ometria, Klaviyo or Bloomreach highly desirable).
• Highly analytical, with experience analysing performance data and using insights to continuously improve journeys, content, and conversion
• Commercially minded, with a clear understanding of how CRM activity drives engagement, retention, and revenue
• Highly organised and comfortable managing multiple campaigns, automations, and priorities at pace