Senior CRM Executive: Data-Driven Multichannel Growth

Global; Manchester; Vor Ort; GBP 40.000 - 65.000; Vollzeit

Zusammenfassung

Global is seeking a Senior CRM Executive in Manchester to deliver data-driven CRM campaigns across email, push notifications and in-app messaging for Cash Call, Global Win and other Consumer Enterprises products.

You’ll optimise customer journeys, develop lifecycle marketing strategies and collaborate with Data, Product, Design and Marketing to drive engagement, participation and revenue growth.

Qualifikationen

• Experience in CRM, lifecycle marketing, retention or digital marketing with a track record of delivering multi-channel campaigns.
• Hands-on experience with a customer engagement platform such as Braze, Bloomreach or Salesforce.
• Strong understanding of audience segmentation, personalisation, marketing automation and customer lifecycle journeys.
• Analytical skills to interpret campaign performance and turn insights into improvements.

Aufgaben

• Plan, build and deliver multi-channel CRM campaigns across Cash Call, Global Win and other Consumer Enterprises products.
• Manage audience segmentation, campaign scheduling, automation and quality assurance to ensure accurate, timely delivery.
• Coordinate creative briefs, messaging and approvals, ensuring campaigns meet brand, legal and compliance requirements.
• Monitor campaign performance against engagement, conversion, retention and revenue objectives.

Kenntnisse

CRM experience

Lifecycle marketing

Digital marketing

Multi-channel campaigns

Tools

Braze

Bloomreach

Salesforce

Jobbeschreibung

Global is seeking a Senior CRM Executive in Manchester to deliver data-driven CRM campaigns across email, push notifications and in-app messaging for Cash Call, Global Win and other Consumer Enterprises products.

You’ll optimise customer journeys, develop lifecycle marketing strategies and collaborate with Data, Product, Design and Marketing to drive engagement, participation and revenue growth.