Senior CRM Lead - Competition/Entertainment

Michael Page; Greater London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Good Bonus and benefits

Opportunity for career growth

Job summary

A high growth international gaming company is looking for a CRM Lead to manage customer lifecycle strategies. The ideal candidate will have over 7 years of experience in CRM marketing, capable of designing and executing data-driven campaigns across email, SMS, and apps. Responsibilities include segmenting audiences, monitoring KPIs, and ensuring compliance with GDPR. This role is an opportunity to contribute to a growing team with big plans for the future, and it offers a competitive bonus package.

Qualifications

• 7+ years' experience in CRM, lifecycle, or retention marketing.
• Experience working in APP first marketing business in Ecommerce/B2C.
• Proven ability to improve customer engagement and retention.

Responsibilities

• Own and lead CRM strategy across multiple channels.
• Design and execute personalised customer journeys.
• Build and manage audience segmentation using data.

Skills

CRM Management

Email Marketing

Gaming

Ecommerce

Tech

B2C

App

SMS

Mobile Marketing

Strategy

Campaign Management

Tools

Salesforce Marketing Cloud

Braze

Klaviyo

HubSpot

Job description

Overview

As CRM Lead, you will be responsible for customer lifecycle management, delivering personalised, data-driven campaigns that maximise engagement, retention, and lifetime value.

You will design and execute CRM strategies across email, push notifications, SMS, and in-app messaging, working closely with product, analytics, and creative teams.

A high growth international Competition/Gaming business, based in central London.

Responsibilities

• Own and lead CRM strategy across email, push, SMS, and in-app channels
• Design and execute personalised customer journeys to drive engagement and LTV
• Build and manage audience segmentation using behavioural and transactional data
• Partner with analytics and product teams to monitor lifecycle KPIs (retention, churn, reactivation)
• Lead testing and optimisation of messaging, creative, and timing
• Ensure GDPR compliance and best practice in customer communications
• Report on performance and provide insights to senior stakeholders

Profile

• 7+ years' experience in CRM, lifecycle, or retention marketing within a APP Marketing focused B2C environment
• Must have experience working in APP first marketing business in Ecommerce/B2C
• Experience running end-to-end CRM campaigns and a proven track record of CRM strategy and delivery
• Strong hands-on experience with CRM platforms such as Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or similar
• Proven ability to improve customer engagement and retention through data-led campaigns
• Excellent analytical skills with the ability to turn insight into action
• Strong stakeholder management and cross-functional collaboration skills
• Confident communicator with a creative approach to messaging

Job Offer

• Good Bonus and benefits
• A chance to be part of a growing team with big plans for 2026+

Client Details

A high growth international Competition/Gaming business, based in central London.

Desired Skills and Experience

• CRM Management
• Email Marketing
• CRM
• Gaming
• Ecommerce
• Tech
• B2C
• App
• SMS
• Mobile Marketing
• Strategy
• Campaign Management