Senior CRM Executive

Global; Manchester; On-site; GBP 40,000 - 65,000; Full time

Job summary

Global is seeking a Senior CRM Executive in Manchester to deliver data-driven CRM campaigns across email, push notifications and in-app messaging for Cash Call, Global Win and other Consumer Enterprises products.

You’ll optimise customer journeys, develop lifecycle marketing strategies and collaborate with Data, Product, Design and Marketing to drive engagement, participation and revenue growth.

Qualifications

• Experience in CRM, lifecycle marketing, retention or digital marketing with a track record of delivering multi-channel campaigns.
• Hands-on experience with a customer engagement platform such as Braze, Bloomreach or Salesforce.
• Strong understanding of audience segmentation, personalisation, marketing automation and customer lifecycle journeys.
• Analytical skills to interpret campaign performance and turn insights into improvements.

Responsibilities

• Plan, build and deliver multi-channel CRM campaigns across Cash Call, Global Win and other Consumer Enterprises products.
• Manage audience segmentation, campaign scheduling, automation and quality assurance to ensure accurate, timely delivery.
• Coordinate creative briefs, messaging and approvals, ensuring campaigns meet brand, legal and compliance requirements.
• Monitor campaign performance against engagement, conversion, retention and revenue objectives.

Skills

CRM experience

Lifecycle marketing

Digital marketing

Multi-channel campaigns

Tools

Braze

Bloomreach

Salesforce

Job description

Accepting applications until:

13 November 2026

Job Description

Your Role: Senior CRM Executive

We're looking for a highly organised, commercially minded Senior CRM Executive to join our Consumer Enterprises team.

You'll play a key role in delivering engaging, data-driven CRM campaigns across Global's consumer competitions, with a particular focus on Cash Call and Global Win.

Working across email, push notifications and in-app messaging, you'll create targeted communications that drive customer engagement, participation and retention. You'll work closely with teams across the business to deliver effective campaigns, optimise customer journeys and support our commercial growth.

Key Responsibilities

Campaign Management & Delivery (40%)

• Plan, build and deliver multi-channel CRM campaigns across Cash Call, Global Win and other Consumer Enterprises products.
• Manage audience segmentation, campaign scheduling, automation and quality assurance to ensure accurate, timely delivery.
• Coordinate creative briefs, messaging and approvals, ensuring campaigns meet brand, legal and compliance requirements.
• Maintain campaign calendars and manage competing priorities in line with commercial objectives.

Customer Lifecycle & Optimisation (35%)

• Develop and optimise customer journeys across onboarding, engagement, conversion, retention and re-engagement.
• Use customer insights and behavioural data to improve targeting, personalisation and campaign effectiveness.
• Deliver A/B testing across messaging, creative, audiences and timing to identify opportunities for improvement.
• Support the development of CRM best practices and automation across the Consumer Enterprises portfolio.

Performance & Reporting (25%)

• Monitor campaign performance against engagement, conversion, retention and revenue objectives.
• Analyse results, identify trends and provide actionable recommendations to improve future campaigns.
• Partner with Data and Product teams to ensure accurate tracking, reporting and audience insights.

What You'll Love

• Think Big: Help shape how millions of people engage with Global's brands, creating innovative CRM campaigns that drive meaningful customer experiences and commercial growth.
• Own It: Take ownership of campaigns from initial brief through to delivery, reporting and optimisation, with the freedom to identify opportunities and make improvements.
• Keep It Simple: Turn customer insights and complex requirements into clear, relevant and engaging communications that reach the right audience at the right time.
• Better Together: Collaborate with talented colleagues across Consumer Enterprises, Product, Design, Data, Marketing and Commercial to bring ideas to life.

What Success Looks Like

In your first few months, you'll have:

• Successfully delivered high-quality, multi-channel CRM campaigns that are accurate, engaging and launched on time.
• Developed a strong understanding of our customers and identified opportunities to increase participation, engagement and retention.
• Built effective relationships across the business, becoming a trusted partner in delivering CRM activity.
• Used campaign insights and testing to recommend improvements that support customer experience and commercial performance.

What You'll Need

• Experience in CRM, lifecycle marketing, retention or digital marketing, with a track record of delivering multi-channel campaigns.
• Hands-on experience with a customer engagement platform such as Braze, Bloomreach or Salesforce.
• A good understanding of audience segmentation, personalisation, marketing automation and customer lifecycle journeys.
• Strong analytical skills, with the ability to interpret campaign performance and turn insights into actionable improvements.
• Excellent attention to detail, organisation and the ability to manage multiple campaigns and deadlines.
• A commercially minded approach, with an understanding of how CRM supports customer engagement, conversion, retention and revenue growth.
• Strong communication and stakeholder management skills, with a collaborative and proactive approach.