Senior CRM Manager – Global Journeys & Personalisation

Ultimate Performance; United Kingdom; Hybrid; GBP 70,000 - 105,000; Full time

Benefits offered by this job

Pension scheme

Healthcare policy

UP discounts

PT discounts

Cycle to Work

Employee Assistance Programme

Hybrid working

Job summary

Ultimate Performance is seeking a hands-on Senior CRM Manager to own CRM activity across 25 gyms and multiple international markets. You will shape customer journeys, build sophisticated automated journeys, and coordinate communications across email, WhatsApp, and app platforms.

This role sits at the intersection of marketing and operations, driving engagement and growth. You’ll use Bloomreach as the core platform, analyse data, and personalise journeys to deliver commercial impact while

Qualifications

• Strong CRM and lifecycle marketing experience in fast-paced, multi-location businesses.
• Hands-on experience with Bloomreach or comparable CRM/CDP platforms.
• Proven track record designing, building and optimising complex automated journeys.
• Ability to turn data into actionable customer engagement improvements.

Responsibilities

• Own the customer journey across the full lifecycle from prospect to referrals.
• Manage CRM communications across channels including email, WhatsApp, app.
• Leverage data and segmentation to create targeted, relevant communications.
• Oversee multi-channel CRM and align with marketing campaigns.
• Deliver continuous improvement through testing and optimisation.

Skills

CRM

Lifecycle marketing

Marketing automation

Analytics

Segmentation

Cross-functional teamwork

Tools

Bloomreach

Salesforce

HubSpot

Braze

Job description

Ultimate Performance is seeking a hands-on Senior CRM Manager to own CRM activity across 25 gyms and multiple international markets. You will shape customer journeys, build sophisticated automated journeys, and coordinate communications across email, WhatsApp, and app platforms.

This role sits at the intersection of marketing and operations, driving engagement and growth. You’ll use Bloomreach as the core platform, analyse data, and personalise journeys to deliver commercial impact while