Senior CRM Executive

Zachary Daniels Recruitment; Rochdale; On-site; GBP 34,000 - 36,000; Full time

Job summary

A leading recruitment agency is seeking a dedicated Senior CRM Executive to enhance customer engagement for a fast-growing online retail client. This role involves developing data-driven CRM initiatives, executing email and SMS campaigns, and collaborating with various teams to improve customer loyalty. Ideal candidates will possess strong CRM experience and hands-on capabilities with leading platforms. A fun and supportive work environment is offered along with competitive salary and benefits.

Benefits

Competitive salary

Free breakfast Friday

Free on-site gym

Early finish Friday

Qualifications

• Proven experience in CRM, email marketing or customer retention within retail or eCommerce.
• Hands-on capability using CRM platforms such as Klaviyo and Shopify.
• Strong analytical capability with comfort working in tools such as Google Analytics and Looker.

Responsibilities

• Develop and execute data-driven CRM initiatives.
• Deliver compelling and personalised communication through email and SMS.
• Enhance loyalty propositions to increase customer lifetime value.

Skills

CRM experience

Email marketing

Customer retention

Analytical skills

Communication

Project management

Automation

Segmentation

Personalisation at scale

Tools

Klaviyo

Shopify

Google Analytics

Looker

Job description

Overview

Senior CRM Executive | Oldham | Head Office Based

£34-36k + Benefits | Retail Brand

(Free Brekky on a Friday + Free on-site Gym! + Fast Growing Brand!)

Zachary Daniels are proud to represent this leading online retailer, the business continues to experience strong growth, fuelled by an expanding product range, a passionate team, and a dedication to delivering exceptional customer experiences. To support this journey, our client is seeking a talented Senior CRM Executive to elevate customer engagement, loyalty, and lifetime value.

The Role

The Senior CRM Executive will develop and execute data-driven CRM initiatives that strengthen customer relationships throughout the lifecycle. Working closely with the Head of Marketing, the successful individual will deliver compelling and personalised communication through email, SMS, and loyalty programmes. This represents a fantastic opportunity for someone who enjoys using insight to shape behaviour, drive repeat purchases, and contribute directly to revenue performance in a dynamic eCommerce environment.

Key responsibilities

• CRM strategy development and hands-on execution focused on engagement, retention and revenue growth
• Effective customer segmentation and personalisation using data insights across multiple touchpoints
• Delivery and optimisation of email and SMS campaigns including automated and triggered journeys
• Enhancement of loyalty propositions that increase customer lifetime value
• Structured A/B testing to improve campaign metrics and customer experience
• Reporting and insight generation on customer trends and campaign performance
• Cross-functional collaboration with Marketing, Buying and Customer Service teams to align CRM activity
• Compliance with GDPR and all appropriate email and SMS regulations

Candidate profile

To succeed as Senior CRM Executive, you will bring:

• Proven experience in CRM, email marketing or customer retention within retail or eCommerce
• Hands-on capability using CRM platforms such as Klaviyo and Shopify
• Strong analytical capability with comfort working in tools such as Google Analytics and Looker
• Experience in automation, segmentation and personalisation at scale
• Knowledge of loyalty scheme development viewed favourably
• Excellent written communication and project management skills
• A proactive, commercially focused approach with curiosity about customer behaviour
• A genuine enthusiasm for toys, games and the wider eCommerce industry

What the business offers

• Competitive salary
• A fun, fast-paced and supportive working environment
• Free breakfast Friday
• Early finish Friday
• Free on-site gym

If you are excited by the opportunity to make a meaningful commercial impact in a thriving online retail business, contact Zachary Daniels Retail Recruitment