Senior Content Writer

JR United Kingdom; Stoke-on-Trent; On-site; GBP 35,000 - 50,000; Full time

Job summary

A global marketing powerhouse is looking for a Senior Content Writer to craft impactful narratives and drive brand engagement. In this role, you will create diverse content, collaborate with teams across marketing and strategy, and help shape the brand's voice. Ideal candidates will have proven writing skills, familiarity with SEO and digital marketing, and experience in a B2B context.

Qualifications

• Proven writing experience in a fast-paced environment.
• A strong portfolio showcasing versatility and storytelling.
• Understanding of audience behavior and digital trends.

Responsibilities

• Create engaging content across various channels.
• Collaborate with teams to execute marketing campaigns.
• Shape and maintain the brand's voice and tone.

Skills

Writing and storytelling

SEO knowledge

Digital marketing

Content strategy

B2B marketing experience

Job description

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Our client is on the hunt for a Senior Content Writer who can turn ideas into impact and words into world-class brand experiences. If you're a master of storytelling with a strategic edge and a passion for shaping narratives that move people—this is your stage.

As a key voice behind a global marketing powerhouse, you’ll craft content that cuts through the noise and delivers real brand impact. From thought leadership to social media, from digital campaigns to pitch decks, your words will inform, inspire, and engage audiences around the world.

This is more than just writing. It’s storycraft at scale—where creative meets commercial, and messaging meets meaning.

What You’ll Do:

• Create sharp, on-brand content for a wide range of channels—web, social, video scripts, thought leadership, PR, email, and beyond.
• Collaborate with global marketing, design, and strategy teams to bring campaigns to life.
• Help shape the brand’s voice and tone across every touchpoint.
• Turn complex, technical ideas into powerful, accessible stories.
• Partner with senior leaders to deliver standout thought leadership.
• Stay plugged into audience behavior, digital trends, and competitor activity to keep content fresh and future-focused.

What You Bring:

• Proven writing chops in a fast-paced agency or brand environment.
• A portfolio that shows off your versatility, voice, and storytelling strength.
• Deep understanding of SEO, digital marketing, and content strategy.
• B2B experience (especially in marketing, creative services, or advertising).
• Confidence working with stakeholders, style guides, and multiple priorities—without breaking a sweat.

Who You Are:

• A natural storyteller with a sharp editorial eye.
• Strategic and imaginative—you see both the big picture and the tiny details.
• Collaborative, curious, and always pushing for better.
• Passionate about brand, creativity, and innovation.