Senior Brand Marketing Executive

Merry Hill Group; Castleton; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading retail company in Castleton, UK, is seeking a Senior Brand Marketing Executive to lead brand strategy and manage relationships with global partners. The position involves multitasking across major campaigns and collaborating with various departments like e-commerce and retail. Successful candidates will have strong communication skills and a deep understanding of UK and fashion culture. This role is hybrid, requiring attendance at the Head Office and Studio in Greater Manchester.

Benefits

Development opportunities

Dynamic work environment

Qualifications

• Demonstrated passion for fashion culture and Footasylum consumer.
• Ability to manage multiple projects effectively.

Responsibilities

• Manage brand relationships and annual budgets.
• Execute brand strategies and campaigns.
• Collaborate with e-commerce and retail teams.

Skills

Expert in UK culture

Excellent communication skills

Ability to multitask

Knowledge of brand management

Tools

Power BI

Wrike

Job description

The Opportunity

As our Senior Brand Marketing Executive, you will join our ever‑growing marketing team and work alongside Brand Marketing Executives to lead the planning, execution of strategy, and relationships with our lead, global, third‑party brand partners.

The Team

The Brand Team is part of the wider Marketing Department. We are the glue that binds together the relationship between external third‑party brands and Footasylum. We work closely with multiple departments including Creative, Social, Buying, Merchandising, E‑commerce and Retail.

The Brand team is dynamic and exciting, with each day being different. Within the wider marketing team includes retail marketing, own brands, artwork, women’s and Footasylum multi‑brand campaigns. You will work with a Brand Marketing Executive and report directly into the Head of Marketing.

About You

We are looking for someone who embodies the Footasylum values – Collaboration, Communication & Challenge. You will be an expert in UK culture and a brand fanatic. You will drive forward the vital brand relationships & run go‑to‑market strategies for some of the biggest launches in the business. Along with excellent verbal and written communication skills. You must be able to multitask and manage multiple projects at once. Very good knowledge of UK culture (music, gaming, internet, etc) and very good knowledge of fashion culture and Footasylum consumer.

Responsibilities

• Manage the third‑party brand annual budget (7 figures), including individual budgets per brand (6 figures).
• Manage brand relationships across 20+ brands including meetings, text, email and calls.
• Lead on key brand partnerships with the brands listed above.
• Execute the third‑party brand strategy for the year, considering all touch points, including individual strategy per brand.
• Lead key brand campaigns from planning to execution.
• Collaborate with e‑commerce and retail teams on in‑store executions and campaign roll‑out.
• Work with Buying and Merchandising teams to understand key product focuses per quarter and delivery dates.
• Conduct data analysis, including use of web analysis tools (Power BI).
• Scout for campaign talent for own brand campaigns (where necessary) and manage relationships with talent managers.
• Plan quarterly and monthly calendars.
• Attend meetings locally and nationally with different brand partners; sign off creative concepts for all emerging brand campaigns, inline with Footasylum and brand TOV.
• Conduct retail visits across the UK to review campaign execution within our brick‑and‑mortar destinations.
• Traffic‑manage projects through Wrike.

Why Footasylum?

We are one of the leading omnichannel retailers across the UK, but more than that we are a brilliant place to work. We value you and your development. We have many examples of people moving upwards, across to other departments and receiving training to excel their personal and professional skills. Our aim is to create a fun environment, where your success is paramount to ours and you are given the right tools, support and platform to achieve your goals.

Diversity

We recognise and value the importance of diversity to help ensure we have lots of different perspectives when building services to customers and the wider business. Diversity for us is also, importantly, about building happy teams full of people who want to learn and be inspired by each other’s different experiences and backgrounds.

Recruitment Process

We review applications on an individual basis, and if we feel you would be a good fit we’ll invite you for a call or Teams video for an informal chat about the role, and to see if we’re a good fit for you.

We value open and honest conversations and collaboration, giving you a chance to learn about what we are doing in an informal and friendly environment. We want to know about you and why you feel that this is the opportunity for you.

Please note, this is not a remote role, and our expectation is that you will be able to attend Head Office and Studio in a hybrid way, in Greater Manchester.