Senior Brand Manager

The Advocate Group; Lancashire; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment partner in FMCG seeks a Senior Brand Manager to oversee the strategy and growth of heritage brands. In this role, you will drive brand performance, create compelling new product developments, and ensure strong retailer partnerships. The ideal candidate should have proven FMCG brand management experience and excellent communication skills. This position offers a significant opportunity to shape the future of beloved products.

Qualifications

• Demonstrated experience in managing FMCG brands.
• Ability to balance strategic and tactical delivery.
• Skills in communication and influencing across levels.

Responsibilities

• Lead strategy and growth for iconic FMCG brands.
• Drive digital engagement and go-to-market plans.
• Collaborate with internal teams and retailers.

Skills

FMCG brand management experience

Strong commercial acumen

Excellent communication skills

Flair for spotting trends

Job description

Are you ready to take the reins of three heritage brands with strong market presence?

This is your chance to lead the strategy, innovation, and growth of an iconic portfolio of FMCG brands!

The Advocate Group are exclusively supporting on this opportunity. As the Senior Brand Manager, you ll own the performance, profitability, and creative direction of these household names from developing compelling NPDs and inspiring retailer partnerships, to driving digital engagement and delivering robust go-to-market plans. You ll collaborate with internal teams, global distributors, and major retailers to ensure each brand continues to thrive in highly competitive markets.

What you ll bring:

• Proven FMCG brand management experience
• Strong commercial acumen and the ability to balance long-term strategy with fast-paced delivery
• Excellent communication and influencing skills across all levels
• A flair for spotting trends and turning insights into winning propositions

This is more than a brand role it s a chance to shape the future of products millions already love.

Apply now to lead brands with history, heart, and huge growth potential.

For more details or to discuss how we can support your career, please get in touch with John, or click Apply Now to be considered.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.