Senior Brand & Campaign Manager — Global Market Campaigns

Five Guys; Greater London; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Performance-related bonus

Private medical insurance

Life assurance

Employee assistance programme

25 days holiday + bank holidays

Enhanced parental leave

Five Guys meal allowance

Development and progression

Campaigns across international markets

Job summary

Five Guys is seeking an experienced Senior Brand & Campaign Manager to lead planning, localisation and delivery of marketing campaigns and product launches across UK and Europe. Reporting to the Head of Brand, you will protect and strengthen the Five Guys brand across customer touchpoints and lead integrated campaigns from concept to execution.

You will manage the Local Marketing Executive and Senior Designer, coordinating stakeholders and agencies to deliver campaigns that build brand equity,

Qualifications

• Significant experience in brand or campaign management.
• Proven multi-channel campaigns from concept to execution.
• Experience managing direct reports.
• Strong project and stakeholder management skills.
• Experience working with creative, media or production agencies.
• Commercially aware with a solid understanding of customer marketing.
• Excellent communication, presentation and influencing skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Collaborative and proactive across teams and markets.

Responsibilities

• Lead planning, development and execution of product launches and integrated campaigns across UK and European markets.
• Guard the Five Guys brand across channels, markets and touchpoints.
• Develop and support the Local Marketing Executive and Senior Designer, fostering a high-performing team culture.
• Oversee campaign timelines, budgets, creative development and delivery from briefing to evaluation.
• Localise campaigns with market teams while preserving brand integrity.
• Support restaurants with local marketing initiatives to drive awareness and sales.
• Collaborate with Digital, Partnerships, Operations, Customer Experience and Commercial teams to deliver integrated campaigns.
• Manage relationships with agencies, production partners and suppliers.
• Ensure campaigns can be executed within restaurant operations.
• Use campaign performance and market insights to improve effectiveness.

Skills

Brand management

Campaign management

Integrated marketing

People management

Project management

Stakeholder management

Agency liaison

Customer marketing

Communication & presentation

Cross-market collaboration

Job description

Five Guys is seeking an experienced Senior Brand & Campaign Manager to lead planning, localisation and delivery of marketing campaigns and product launches across UK and Europe. Reporting to the Head of Brand, you will protect and strengthen the Five Guys brand across customer touchpoints and lead integrated campaigns from concept to execution.

You will manage the Local Marketing Executive and Senior Designer, coordinating stakeholders and agencies to deliver campaigns that build brand equity,