Senior Brand & Campaign Manager

Five Guys; East Boldon; On-site; GBP 65,000 - 90,000; Full time

Job summary

Five Guys UK and Europe lead a Senior Brand & Campaign Manager to develop and deliver campaigns and product launches across the UK and European markets. You will protect brand integrity, drive sales and align cross-functional teams to execute high-impact marketing across multiple markets.

You'll manage a small team, coordinate with agencies and partners, and ensure campaigns are locally optimised while remaining true to the Five Guys brand.

Qualifications

• Experience in brand management and campaign execution across multiple markets.
• Proven leadership of teams.
• Experience coordinating with agencies and suppliers.
• Strong communication and influencing skills.
• Experience in hospitality, retail, or consumer brands is a plus.

Responsibilities

• Lead planning, development and execution of product launches and integrated campaigns across UK and Europe.
• Guard brand consistency across channels, touchpoints and markets.
• Develop and mentor Local Marketing Executive and Senior Designer.
• Oversee timelines, budgets, creative development and delivery from briefing to evaluation.
• Localise campaigns for each market while maintaining brand integrity.
• Support restaurants with local marketing initiatives to drive awareness and sales.
• Collaborate with Digital, Partnerships, Operations, Customer Experience and Commercial teams.
• Manage relationships with agencies and production partners.
• Ensure campaigns are executable within restaurant operations.
• Utilise performance data and market insights to improve marketing effectiveness.

Skills

Brand management

Campaign management

Leadership

Stakeholder management

Project management

Communication skills

Influencing

Multimarket coordination

CRM/digital

Job description

We're looking for an experienced Senior Brand & Campaign Manager to lead the planning, localisation and delivery of marketing campaigns and product launches across Five Guys UK and our European joint venture markets, including France, Germany and Spain.

Reporting to the Head of Brand, you'll play a pivotal role in protecting and strengthening the Five Guys brand across every customer touchpoint. You'll lead integrated campaigns from conception through to execution, ensuring they are commercially effective, creatively impactful and operationally executable.

Managing the Local Marketing Executive and Senior Designer, you'll bring together multiple stakeholders, agencies and international markets to deliver campaigns that build brand equity, drive sales and create memorable customer experiences.

This is a high-profile leadership role offering the opportunity to shape the future of one of the world's most recognised restaurant brands across multiple international markets.

What You'll Be Doing

• Leading the planning, development and execution of product launches and integrated marketing campaigns across the UK and European markets.
• Acting as a key guardian of the Five Guys brand, ensuring consistency across all channels, touchpoints and markets.
• Managing and developing the Local Marketing Executive and Senior Designer, creating a collaborative and high-performing team culture.
• Overseeing campaign timelines, budgets, creative development and project delivery from briefing through to evaluation.
• Working closely with local market teams to adapt and localise campaigns while maintaining brand integrity.
• Supporting restaurants with local marketing initiatives that drive awareness, engagement and sales.
• Collaborating with Digital, Partnerships, Operations, Customer Experience and Commercial teams to deliver integrated campaigns.
• Managing relationships with agencies, production partners and suppliers.
• Ensuring all campaign activity can be successfully executed within restaurant operations.
• Using campaign performance and market insights to continuously improve marketing effectiveness.

Significant experience within brand management, campaign management or integrated marketing roles.

Proven experience delivering multi-channel marketing campaigns from concept to execution.

Experience managing and developing direct reports.

Strong project management and stakeholder management skills.

Experience working with creative, media or production agencies.

Commercially aware with a strong understanding of customer marketing.

Excellent communication, presentation and influencing skills.

Ability to manage multiple priorities and deadlines in a fast-paced environment.

A collaborative and proactive approach, with the confidence to work across multiple teams and markets.

Desirable

• Experience within hospitality, retail, QSR or other consumer-facing brands.
• Experience supporting multi-site businesses.
• Experience working across international markets.
• Understanding of CRM, social media, partnerships and digital marketing channels.
• Experience delivering product launches and promotional campaigns.
• Knowledge of restaurant operations and customer experience environments.

We're the burger restaurant with the uncomplicated formula: burgers and fries cooked to perfection, with no frozen ingredients. We've stuck to the same "perfect and serve" philosophy since our family business began in 1986.

Today, we're still every bit the family business we started as. We're passionate about what we do, act with integrity, thrive on healthy competition, and always find a way to get the job done, whatever the challenge., The opportunity to shape campaigns for one of the world's most recognised restaurant brands across multiple international markets

Why Five Guys?

At Five Guys, we're passionate about creating incredible customer experiences and incredible careers.

As our Senior Brand & Campaign Manager, you'll lead some of the brand's biggest campaigns and product launches, working across multiple markets and disciplines to bring the Five Guys experience to life. If you're passionate about brands, creativity, customer experience and leading high-performing teams, we'd love to hear from you.

Competitive salary