Senior Brand & Campaign Leader – Multi-Market Launches

Five Guys; East Boldon; On-site; GBP 65,000 - 90,000; Full time

Job summary

Five Guys UK and Europe lead a Senior Brand & Campaign Manager to develop and deliver campaigns and product launches across the UK and European markets. You will protect brand integrity, drive sales and align cross-functional teams to execute high-impact marketing across multiple markets.

You'll manage a small team, coordinate with agencies and partners, and ensure campaigns are locally optimised while remaining true to the Five Guys brand.

Qualifications

• Experience in brand management and campaign execution across multiple markets.
• Proven leadership of teams.
• Experience coordinating with agencies and suppliers.
• Strong communication and influencing skills.
• Experience in hospitality, retail, or consumer brands is a plus.

Responsibilities

• Lead planning, development and execution of product launches and integrated campaigns across UK and Europe.
• Guard brand consistency across channels, touchpoints and markets.
• Develop and mentor Local Marketing Executive and Senior Designer.
• Oversee timelines, budgets, creative development and delivery from briefing to evaluation.
• Localise campaigns for each market while maintaining brand integrity.
• Support restaurants with local marketing initiatives to drive awareness and sales.
• Collaborate with Digital, Partnerships, Operations, Customer Experience and Commercial teams.
• Manage relationships with agencies and production partners.
• Ensure campaigns are executable within restaurant operations.
• Utilise performance data and market insights to improve marketing effectiveness.

Skills

Brand management

Campaign management

Leadership

Stakeholder management

Project management

Communication skills

Influencing

Multimarket coordination

CRM/digital

Job description

Five Guys UK and Europe lead a Senior Brand & Campaign Manager to develop and deliver campaigns and product launches across the UK and European markets. You will protect brand integrity, drive sales and align cross-functional teams to execute high-impact marketing across multiple markets.

You'll manage a small team, coordinate with agencies and partners, and ensure campaigns are locally optimised while remaining true to the Five Guys brand.