Senior Digital Experience & Loyalty Lead

Five Guys; East Boldon; On-site; GBP 70,000 - 110,000; Full time

Job summary

Five Guys is seeking a Senior Digital Marketing Manager to lead the digital customer experience across the UK and European markets. You will own the digital roadmap for Rewards, CRM, websites, kiosks, Click & Collect, delivery platforms and drive-thru experiences.

Reporting to the Head of Brand, you will translate data into action, manage loyalty initiatives, partner with IT and external providers, and shape how millions of customers engage with our brand online and in-store.

Qualifications

• Proven experience in digital marketing, CRM, loyalty and customer experience management.
• Strong understanding of customer journey management and digital ecosystems.
• Ability to translate performance data into actionable improvements.
• Collaborative and proactive with the ability to influence at all levels.

Responsibilities

• Lead the digital customer journey across all customer-facing platforms and touchpoints.
• Own the Rewards programme strategy, performance and roadmap.
• Drive acquisition, engagement, retention and visit frequency via CRM and loyalty initiatives.
• Develop and deliver the digital experience roadmap across multiple markets.
• Partner with IT teams and providers to enhance digital platforms and customer experiences.
• Lead testing, optimisation and continuous improvement across digital channels.
• Support new store openings, menu launches, promotions and digital innovation projects.
• Manage relationships with key technology and digital partners.
• Monitor digital performance and loyalty metrics to identify growth opportunities.

Skills

Digital marketing strategy

CRM & Loyalty

Customer experience design

Stakeholder management

Cross-functional leadership

Tools

GA4

CRM platforms

Job description

Five Guys is seeking a Senior Digital Marketing Manager to lead the digital customer experience across the UK and European markets. You will own the digital roadmap for Rewards, CRM, websites, kiosks, Click & Collect, delivery platforms and drive-thru experiences.

Reporting to the Head of Brand, you will translate data into action, manage loyalty initiatives, partner with IT and external providers, and shape how millions of customers engage with our brand online and in-store.