Senior Digital Marketing Manager

Five Guys; East Boldon; On-site; GBP 70,000 - 110,000; Full time

Job summary

Five Guys is seeking a Senior Digital Marketing Manager to lead the digital customer experience across the UK and European markets. You will own the digital roadmap for Rewards, CRM, websites, kiosks, Click & Collect, delivery platforms and drive-thru experiences.

Reporting to the Head of Brand, you will translate data into action, manage loyalty initiatives, partner with IT and external providers, and shape how millions of customers engage with our brand online and in-store.

Qualifications

• Proven experience in digital marketing, CRM, loyalty and customer experience management.
• Strong understanding of customer journey management and digital ecosystems.
• Ability to translate performance data into actionable improvements.
• Collaborative and proactive with the ability to influence at all levels.

Responsibilities

• Lead the digital customer journey across all customer-facing platforms and touchpoints.
• Own the Rewards programme strategy, performance and roadmap.
• Drive acquisition, engagement, retention and visit frequency via CRM and loyalty initiatives.
• Develop and deliver the digital experience roadmap across multiple markets.
• Partner with IT teams and providers to enhance digital platforms and customer experiences.
• Lead testing, optimisation and continuous improvement across digital channels.
• Support new store openings, menu launches, promotions and digital innovation projects.
• Manage relationships with key technology and digital partners.
• Monitor digital performance and loyalty metrics to identify growth opportunities.

Skills

Digital marketing strategy

CRM & Loyalty

Customer experience design

Stakeholder management

Cross-functional leadership

Tools

GA4

CRM platforms

Job description

We're looking for a Senior Digital Marketing Manager to lead and shape the digital customer experience across Five Guys UK and our European markets, including France, Germany and Spain. Reporting to the Head of Brand, you'll own the end-to-end digital customer journey across Rewards, CRM, website, kiosks, Click & Collect, delivery platforms and drive-thru experiences. You'll be responsible for developing the digital roadmap, driving customer loyalty and ensuring every digital touchpoint delivers a seamless, engaging and commercially effective experience. This is a strategically important role, combining digital marketing, customer experience, loyalty, technology and commercial leadership, with the opportunity to make a significant impact across a growing international business.

What You'll Be Doing

• Leading the digital customer journey across all customer-facing platforms and touchpoints.
• Owning the Rewards programme strategy, performance and future roadmap.
• Driving customer acquisition, engagement, retention and visit frequency through CRM and loyalty initiatives.
• Developing and delivering the digital experience roadmap across multiple markets.
• Partnering with IT teams and technology providers to enhance digital platforms and customer experiences.
• Leading testing, optimisation and continuous improvement across digital channels.
• Supporting new store openings, menu launches, promotions and digital innovation projects.
• Managing relationships with key technology and digital partners.
• Monitoring digital performance, customer behaviour and loyalty metrics to identify opportunities for growth.

Proven experience within digital marketing, CRM, loyalty, digital product management or customer experience. Strong understanding of customer journey management and digital ecosystems. Experience developing and delivering CRM, loyalty and retention strategies. Experience working with digital platforms, technology providers and cross-functional teams. Strong stakeholder management and project leadership skills. Commercial awareness with a customer-first mindset. Ability to analyse performance data and translate insights into action. A collaborative and proactive approach, with the ability to influence at all levels.

Desirable

• Experience within hospitality, QSR, retail or other multi-site businesses.
• Experience managing loyalty platforms and customer engagement programmes.
• Knowledge of GA4, CRM platforms and digital analytics tools.
• Experience working across international markets.

We're the burger restaurant with the uncomplicated formula: burgers and fries cooked to perfection, with no frozen ingredients. We've stuck to the same \"perfect and serve\" philosophy since our family business began in 1986. Today, we're still every bit the family business we started as. We're passionate about what we do, act with integrity, thrive on healthy competition, and always find a way to get the job done, whatever the challenge., At Five Guys, we're passionate about creating incredible customer experiences and incredible careers. As our Senior Digital Marketing Manager, you'll play a key role in shaping how millions of customers engage with our brand across digital channels, while leading innovation and loyalty strategies that support our continued growth.

Competitive salary