Senior Brand & Campaign Manager

Five Guys; Greater London; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Performance-related bonus

Private medical insurance

Life assurance

Employee assistance programme

25 days holiday + bank holidays

Enhanced parental leave

Five Guys meal allowance

Development and progression

Campaigns across international markets

Job summary

Five Guys is seeking an experienced Senior Brand & Campaign Manager to lead planning, localisation and delivery of marketing campaigns and product launches across UK and Europe. Reporting to the Head of Brand, you will protect and strengthen the Five Guys brand across customer touchpoints and lead integrated campaigns from concept to execution.

You will manage the Local Marketing Executive and Senior Designer, coordinating stakeholders and agencies to deliver campaigns that build brand equity,

Qualifications

• Significant experience in brand or campaign management.
• Proven multi-channel campaigns from concept to execution.
• Experience managing direct reports.
• Strong project and stakeholder management skills.
• Experience working with creative, media or production agencies.
• Commercially aware with a solid understanding of customer marketing.
• Excellent communication, presentation and influencing skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Collaborative and proactive across teams and markets.

Responsibilities

• Lead planning, development and execution of product launches and integrated campaigns across UK and European markets.
• Guard the Five Guys brand across channels, markets and touchpoints.
• Develop and support the Local Marketing Executive and Senior Designer, fostering a high-performing team culture.
• Oversee campaign timelines, budgets, creative development and delivery from briefing to evaluation.
• Localise campaigns with market teams while preserving brand integrity.
• Support restaurants with local marketing initiatives to drive awareness and sales.
• Collaborate with Digital, Partnerships, Operations, Customer Experience and Commercial teams to deliver integrated campaigns.
• Manage relationships with agencies, production partners and suppliers.
• Ensure campaigns can be executed within restaurant operations.
• Use campaign performance and market insights to improve effectiveness.

Skills

Brand management

Campaign management

Integrated marketing

People management

Project management

Stakeholder management

Agency liaison

Customer marketing

Communication & presentation

Cross-market collaboration

Job description

Burgers & Fries and Incredible Careers

We're the burger restaurant with the uncomplicated formula: burgers and fries cooked to perfection, with no frozen ingredients. We've stuck to the same "perfect and serve" philosophy since our family business began in 1986.

Today, we're still every bit the family business we started as. We're passionate about what we do, act with integrity, thrive on healthy competition, and always find a way to get the job done, whatever the challenge.

The Role

We're looking for an experienced Senior Brand & Campaign Manager to lead the planning, localisation and delivery of marketing campaigns and product launches across Five Guys UK and our European joint venture markets, including France, Germany and Spain.

Reporting to the Head of Brand, you'll play a pivotal role in protecting and strengthening the Five Guys brand across every customer touchpoint. You'll lead integrated campaigns from conception through to execution, ensuring they are commercially effective, creatively impactful and operationally executable.

Managing the Local Marketing Executive and Senior Designer, you'll bring together multiple stakeholders, agencies and international markets to deliver campaigns that build brand equity, drive sales and create memorable customer experiences.

This is a high-profile leadership role offering the opportunity to shape the future of one of the world’s most recognised restaurant brands across multiple international markets.

What You'll Be Doing

• Leading the planning, development and execution of product launches and integrated marketing campaigns across the UK and European markets.
• Acting as a key guardian of the Five Guys brand, ensuring consistency across all channels, touchpoints and markets.
• Managing and developing the Local Marketing Executive and Senior Designer, creating a collaborative and high-performing team culture.
• Overseeing campaign timelines, budgets, creative development and project delivery from briefing through to evaluation.
• Working closely with local market teams to adapt and localise campaigns while maintaining brand integrity.
• Supporting restaurants with local marketing initiatives that drive awareness, engagement and sales.
• Collaborating with Digital, Partnerships, Operations, Customer Experience and Commercial teams to deliver integrated campaigns.
• Managing relationships with agencies, production partners and suppliers.
• Ensuring all campaign activity can be successfully executed within restaurant operations.
• Using campaign performance and market insights to continuously improve marketing effectiveness.

What We're Looking For

• Significant experience within brand management, campaign management or integrated marketing roles.
• Proven experience delivering multi-channel marketing campaigns from concept to execution.
• Experience managing and developing direct reports.
• Strong project management and stakeholder management skills.
• Experience working with creative, media or production agencies.
• Commercially aware with a strong understanding of customer marketing.
• Excellent communication, presentation and influencing skills.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• A collaborative and proactive approach, with the confidence to work across multiple teams and markets.

Desirable

• Experience within hospitality, retail, QSR or other consumer-facing brands.
• Experience supporting multi-site businesses.
• Experience working across international markets.
• Understanding of CRM, social media, partnerships and digital marketing channels.
• Experience delivering product launches and promotional campaigns.
• Knowledge of restaurant operations and customer experience environments.

What's In It For You?

• Competitive salary
• Performance-related bonus
• Private medical insurance
• Life assurance
• Employee assistance programme
• 25 days holiday plus bank holidays
• Enhanced parental leave policies
• Five Guys meal allowance
• Ongoing development and career progression opportunities
• The opportunity to shape campaigns for one of the world’s most recognised restaurant brands across multiple international markets

Why Five Guys?

At Five Guys, we're passionate about creating incredible customer experiences and incredible careers.

As our Senior Brand & Campaign Manager, you'll lead some of the brand's biggest campaigns and product launches, working across multiple markets and disciplines to bring the Five Guys experience to life. If you're passionate about brands, creativity, customer experience and leading high-performing teams, we'd love to hear from you.