Senior B2B CRM Architect: Global Lifecycle & Automation

The Industry Club; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading recruitment agency is seeking a Senior CRM Strategist to lead and shape the CRM strategy for a global B2B organization. This hands-on role focuses on developing scalable CRM solutions that enhance customer engagement and conversion rates. The ideal candidate should have 15 years of B2B marketing experience, particularly in CRM and lifecycle strategy. Responsibilities include managing stakeholders, defining lifecycle approaches, and building measurement frameworks to connect engagement with revenue.

Qualifications

• Experience in B2B marketing with a focus on CRM and lifecycle strategy.
• Ability to manage complex organizations and stakeholders.
• Strong understanding of automation and personalization in marketing.

Responsibilities

• Own the CRM strategy for a global B2B organization.
• Define and roll out a lifecycle-led approach across markets.
• Lead the development of nurture programs and automation frameworks.

Skills

15 years in B2B marketing

CRM and lifecycle strategy

Understanding of customer journeys

Strong stakeholder management

Tools

CRM platforms (Dynamics, Eloqua, Braze)

Marketing automation tools

Job description

A leading recruitment agency is seeking a Senior CRM Strategist to lead and shape the CRM strategy for a global B2B organization. This hands-on role focuses on developing scalable CRM solutions that enhance customer engagement and conversion rates. The ideal candidate should have 15 years of B2B marketing experience, particularly in CRM and lifecycle strategy. Responsibilities include managing stakeholders, defining lifecycle approaches, and building measurement frameworks to connect engagement with revenue.