CRM Lifecycle Architect

Big Motoring World; Gillingham; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Big Motoring World is seeking a highly analytical and strategic CRM Manager to own customer lifecycle communications and shape engagement across every stage of the journey.

You will lead planning, execution, and optimisation of multi-channel campaigns across email, SMS, WhatsApp, and postal channels, designing journeys, building automated flows, and using data-driven insights to personalise messages for better engagement, retention, and conversion.

Qualifications

• Experience owning lifecycle communications.
• Experience designing customer journeys and automated flows.
• Experience with multi-channel campaigns across email, SMS, WhatsApp and postal communications.
• Ability to collaborate with cross-functional teams to align CRM with business goals.

Responsibilities

• Lead planning, execution and optimisation of multi-channel campaigns (email, SMS, WhatsApp, postal).
• Design customer journeys and automated flows to improve engagement and conversion.
• Use data-driven insights to personalise messages and optimise performance.
• Collaborate with digital, IT, sales and call centre teams to ensure CRM activity is integrated across the business.

Skills

Analytical thinking

Strategic mindset

CRM management

Data-driven insights

Tools

CDP

Job description

Big Motoring World is seeking a highly analytical and strategic CRM Manager to own customer lifecycle communications and shape engagement across every stage of the journey.

You will lead planning, execution, and optimisation of multi-channel campaigns across email, SMS, WhatsApp, and postal channels, designing journeys, building automated flows, and using data-driven insights to personalise messages for better engagement, retention, and conversion.