Senior CRM & Lifecycle Architect: Strategy to Activation

Better Collective; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Better Collective is seeking an experienced CRM & Lifecycle Senior Manager to establish and lead a group-wide CRM and lifecycle strategy across our global sports media brands. The role combines strategy, data, technology and operational leadership to turn first- and zero-party data into personalised experiences and measurable business value.

Working with product, data, commercial and brand teams, you will create frameworks and operating models to acquire, activate, engage, retain and monetise

Responsibilities

• Develop group-wide CRM and lifecycle strategy across brands.
• Establish CRM principles, standards and best practices.
• Design scalable operating model balancing central CRM with local execution.
• Lead multi-channel CRM including email, newsletters, push, on-site messaging.

Job description

Better Collective is seeking an experienced CRM & Lifecycle Senior Manager to establish and lead a group-wide CRM and lifecycle strategy across our global sports media brands. The role combines strategy, data, technology and operational leadership to turn first- and zero-party data into personalised experiences and measurable business value.

Working with product, data, commercial and brand teams, you will create frameworks and operating models to acquire, activate, engage, retain and monetise